I Will Always Be Me

Dell Technologies and Intel have a strong partnership, propelled by the shared belief in the power of technology to drive humanity forward. Both companies have a long-standing relationship with the Motor Neurone Disease Association (MNDA) to create technology solutions for people living with Motor Neurone Disease (MND). MND is a neurodegenerative condition that deteriorates nerve cells that control muscles and ultimately takes away a person’s ability to speak. Even though voice banking technology is available, only about 12% of people with MND in the UK have banked their voices. Dell Technologies and Intel came to us with a brief to find a way to get more people living with MND to bank their voices.

Giving people the words to express what they might be feeling, but also helping them continue expressing themselves in their own voice even after it’s gone — I would have never imagined a book could do that.

Jill Twiss

Author

Motor Neurone Disease (MND) is a terminal illness. But before it takes your life, it takes your voice.

Voice banking can help those with MND create a digital copy of their voice, so they can continue sounding like themselves even after losing the ability to speak.

Unfortunately, only 12% of those with MND have used this technology because they find the process difficult and impersonal.

We worked with best-selling author Jill Twiss and Illustrator Nicolas Stevenson to create a story that people with MND can read to their loved ones to share what they are going through.

As they read, the system seamlessly banks their voice. All the syllables needed to create an accurate copy of their voice are contained in the story.

The work was created in partnership with the Motor Neurone Disease Association and Rolls-Royce. People can read the book to bank their voice on iwillalwaysbeme.com.

More than 72% of those recently diagnosed with MND are now using "I Will Always Be Me" to bank their voice.

At a Glance

48 Pages

With every sound and syllable needed to bank a voice.

At a Glance

30 minutes

Or less to record.

Ocenění

2022 Cannes Lions

Radio - Script

Gold Lion

2022 Cannes Lions

Brand Experience & Activation - Corporate Purpose & Social Responsibility Cannes

Gold Lion

2022 Cannes Lions

Pharma - Patient Engagement: Non-Regulated: Product Innovation

Bronze Lion

2022 Cannes Lions

Radio - Use of Audio Technology

Bronze Lion

2022 Cannes Lions

Direct - Corporate Purpose & Social Responsibility

Bronze Lion

2023 ANDYs

Best in Show - Reset

Winner

2023 ANDYs

Craft

Winner

2023 ANDYs

Idea

Winner