Hidden Gyms

The landscape of Jordan’s capital Amman consists of narrow alleys, long staircases and many hilly roads – the perfect playground hiding in plain sight, where simply walking around town is considered strenuous exercise.

We located different spots that required more physical effort than regular walking and branded these locations with a most urban tool: informative street plaques. The plaques shared a unique exercise plan custom-made for each location and we pinned these locations on Google Maps.

We transformed Amman’s alleys, roads and staircases into the world’s largest outdoor gym – offering free membership and unlimited access. The not-so-active population saw how their everyday journeys needed active-wear, and Google Maps not only directed people to our Hidden Gyms, but also to an online store.