The Awards celebrate MACH-led projects that both solve complex technical problems and create measurable business value, with each award judged on the project outcomes and objectives achieved using MACH technologies.
Selecting VML as an implementation and integration partner, Wendy’s stood up Braze as their new customer engagement platform, migrating over 36 million customer records, unlocking new channels, implementing new features, and integrating transactional customer communications. The MACH philosophy guided the development of Wendy’s adaptable and modular marketing technology infrastructure, with the solution encompassing digital ordering, loyalty, customer data management, engagement, and marketing automation. Leveraging top-notch tools such as Braze, Punch, and GCP, Wendy’s aims to deliver unparalleled customer experiences within a scalable and resilient framework, ensuring readiness for future advancements.
Wendy’s now plans and executes complete cross-platform customer experiences, delivering rich customer engagement and insights that allow Wendy's marketing to make changes to messaging and journeys quickly in response to user trends, deliver targeted messaging to customers, and bring real business impact.
