Future 100 Health Trends

Very little stands still in the world of FMCG, and the Future 100 offers up some valuable clues as to the forces that will shape the category in 2024 and beyond. As anyone who has spent any time observing shoppers in the wild will tell you, the contents of the Future 100, much like the contents of the average shopping basket, reflect a fundamental duality at the heart of the human condition: as much as we are creatures of habit, we do love to try something new.

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Key FMCG Trends

V roce plném otázek je pro nás asi nejdůležitější ta ohledně klimatické krize. Jakou mají firmy odpovědnost a co ještě můžeme změnit? Asi nenajdete rozhodnější odpověď než tu od firmy Patagonia, která označila planetu Zemi jako jednoho ze svých stakeholderů. Greenwashing je pod palbou kritiky a tak musí společnosti podniknout skutečně významné kroky, které se odrážejí v Metaverse for Good a Sustainability in the Metaverse. Ale není všechno ztraceno, tenhle trend je založený na klimatickém optimismu. Musíme se zamyslet, jak vytvořit neomezující a naplňující práci s pozitivním dopadem, která lidi naplní nadějí Elevated Expressionism.

Creator to consumer (C2C)

New platforms are allowing creators to build their own storefronts, enticing shoppers with a blend of content, storytelling, and personality, while offering a new discovery channel for brands and retailers.

Why it's interesting

Brands can bank on the lure of influencer tastemakers to draw in customers with a blend of personality, storytelling, and enhanced discovery.

Fanspiration

Vocal fans and influencers are inspiring their favourite brands to innovate. This comes as the new social-media-driven R&D paradigm, where brands are parlaying fan hacks and viral influencer content into valuable new product development and innovation opportunities.

Why it's interesting
Brands can satisfy consumer craving for creative influence by tapping into fanspiration, rewarding, and delighting fans with real-life innovations based on viral hacks.