Syndigo

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrated network for content distribution, Syndigo is the end-to-end solution on the journey to data confidence and success. Whether an enterprise needs to achieve a “single source of data truth” inside the organization or distribute it to an external network in pursuit of faster, more efficient commerce, Syndigo makes it happen.

Syndigo serves more than 14,000 leading enterprises worldwide across key industries including grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For more information, visit www.syndigo.com.

Creating exceptional customer experiences

Syndigo and VML partner to deliver a full service for brands, distributors, and retailers, enabling the optimization of content to create exceptional customer experiences across entire product assortments. Together, we solve challenges ranging from complex upstream master data management to localized, channel-specific content solutions, ensuring seamless delivery across markets.

For VML, Syndigo's in-house flexibility is an advantage, offering both adaptable data solutions and tools to enhance the digital shelf for brands and retailers. This collaboration is essential because digital shelf success hinges on brands and retailers working together to create outstanding product experiences for consumers.

For clients seeking best-in-class solutions from a single provider, Syndigo stands out as a reliable and trusted partner. Our portfolio includes esteemed clients such as Bayer, NS Retail, and Halfords, some of which have been relying on Syndigo for years.

Why Syndigo:

Benefit from the genuine Syndigo End-to-end Solution

Manage the entire product information lifecycle
Item master built on MDM architecture
A PIM solution seamlessly leveraging product content for better customer experience
Built-in DAM
Syndication, Experiences & Analytics
Extensibility through app marketplace
Seamless cloud-native platform

At a Glance

14,000+

leading enterprises served worldwide.

At a Glance

Built-in DAM

included in the end-to-end solution

At a Glance

Single provider

for an outstanding customer experience

VML's Center of Excellence expertise across PXM, PIM, MDM, Syndication and Digital Shelf Analytics is a perfect match for the solution platform and our customer needs.

Ben Rund

VP Alliances EMEA at Syndigo

Syndigo allows VML’s customers in manufacturing and retail to work on better data, regardless of the type of data or where it may reside in the enterprise. Its multi-tenant enterprise data platform is flexible, so customers can adapt a custom data model that fits the organisational need, but also build product experiences at scale leveraging the content syndication platform CES. We have customers in America, and Europe trusting Syndigo with the task to improve the quality of product content at scale. Our customers have ambitious targets, ranging from digital shelf excellence, to onboarding new product assortments and meeting new sustainability guidelines. Syndigo helps our customers to be future ready and meet current and future content requirements.