CES 2025: Ones to Watch

Welcome to CES – the most influential tech gathering on the planet returning January 7-10 to Las Vegas – transforming the city into a global epicenter of innovation and possibility.

Kicking off the new year, CES brings together almost 140,000 attendees representing 157 countries, territories and regions to experience the latest innovations transforming how we live, work and connect.

At CES, 62% of registrants are senior level and almost 300 of the Fortune 500 companies are represented. It’s unquestionably the place to be for a firsthand look at innovations that will reshape our daily lives.

With its unprecedented scope of cutting-edge consumer technology exhibitions and inspiring sessions, panels, fireside chats and workshops, CES can be a bit overwhelming – particularly for first-timers.

To help you navigate the show like a pro, network smarter and get the most out of your visit, we’ve pored over the 300+ sessions at CES and picked out each day’s highlights.

Our carefully curated guide spotlights the most impactful panels and game-changing exhibitions that align with your business objectives.

Have a look at our session recommendations and pro tips for thriving at CES below, which you can also download as a PDF. Our VML Intelligence channels will be posting live reports during the show.

In Vegas for CES?

Join us at Javier’s Cantina Wednesday, January 8 from 5:30-7:30pm for our event with Amazon ‘Streaming TV Supercharges Commerce Outcomes’

To connect with VML at CES, please contact Rachel Hogan / rachel.hogan@vml.com.

Check out our can't miss sessions at CES:

NVIDIA Keynote with Jensen Huang, Founder and CEO, NVIDIA
6:30 PM - 7:30 PM
Mandalay Bay

It’s the second big year for AI at CES, and in 2025 NVIDIA Founder and CEO Jensen Huang’s keynote explores the power of ideas, technology and conviction to drive innovation and impact in business and society.

Rewriting the Creative Playbook: AI's Role in the Next Big Idea
10:00 AM - 10:40 AM
ARIA, Level 1, Joshua 8

A conversation between creators and the companies behind the most disruptive GenAI tools. Learn how to apply insights from those at the cutting edge of AI-enhanced creativity.

Tracking Your Body’s Signals for Better Health, presented by Abbott
11:00 AM - 11:40 AM
Venetian, Level 4, Marcello 4404

The next generation of OTC biowearable tech unlocks new health insights. Experts explore how continuously monitoring your glucose reveals metabolic trends to help develop healthier habits.

E-Sports Evolution: Building Brand Loyalty in Gaming
1:00 PM - 1:40 PM
ARIA, Level 1, Joshua 8

Gaming is going from big to gargantuan – with many aspects of our lives being gamified. Hear from gaming leaders on the future of this worldwide phenomenon.

From Gen Alpha to Z: The Next Gen Marketing Revolution
2:30 PM - 3:00 PM
ARIA, Level 1, Joshua 9

By 2025, there will be more Gen Alphas than Baby Boomers. Along with Gen Z, these are entirely digital-native generations— and they are forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.

How the Internet Creates Trends
9:00 AM - 9:40 AM
Venetian, Level 4, Lando 4302

Social has moved from being a mirror to a lens. Hear from platforms, creators and industry execs on how social is dictating consumer trends and not just reacting to them.

Health AI Startups: Innovating the Future of Healthcare
9:20 AM - 10:00 AM
Venetian Expo, Level 1, Hall G, Startup Stage

Explore how AI startups are transforming healthcare, from diagnostics to patient care, and the challenges these life-changing innovations face in scaling and securing investment.

How Will Technology Redefine the Future of Luxury?
9:50 AM - 10:30 AM
Venetian, Level 4, Lando 4302

What is luxury in a digitally-driven world? Hear from executives, founders and innovators on how new tech will change how we buy, sell, and consume luxury beauty and fashion.

Leading the Way for a Carbon Neutral Future
10:00 AM - 10:40 AM
LVCC, North Level 2, N257

The flip side of the amazing age we live in, is that technologies like power-hungry AI are driving a surge in carbon emissions. Industry leaders discuss the ways companies are prioritizing reducing emissions with new technologies and the impact of new ESG reporting laws on these policies.

Fans, Creators and Marketers – Unite!
10:05 AM - 11:00 AM
ARIA, Level 1, Joshua 9

A look at the powerful union that fans, digital creators and marketing leaders can forge to successfully promote projects to audiences.

GenAI Personalization: Finally Fulfilling the Promise of Digital
10:20 AM - 10:40 AM
ARIA, Level 1, Joshua 8

This panel will explore how generative AI enables brands to deliver personalized marketing at scale that drives revenue and improves ROI.

Building a Storyverse Through Innovation
2:15 PM - 2:50 PM
ARIA, Level 1, Joshua 9

How are companies looking at opportunities across film, TV, video games, music, podcasting and more to tell their stories?

Shopping in the Immersive/Metaverse: Are We There Yet?
3:00 PM - 3:40 PM
Venetian, Level 4, Lando 4302

A seamless blend of physical and digital experiences is creating a new dynamic for a new generation of consumers.

The AI Assistant and the Retail CX Revolution
4:00 PM - 4:40 PM
LVCC, North Level 2, N261

Discover how AI assistants are transforming customer experience, driving personalized interactions, and revolutionizing the way businesses connect with customers.

Shoppable Video
4:00 PM - 4:40 PM
Venetian, Level 4, Lando 4302

Social Commerce is poised to drive $90.5 billion in revenue this year in the US alone. So why not let video make shopping entertaining and frictionless?

TikTok: Trends to Business Transformation: Be What Happens Next on TikTok
4:00 PM - 6:00 PM
ARIA, Level 2, Mariposa 5

Start the year inspired and ready to win. Discover TikTok trends and solutions to keep your brand relevant while putting growth on repeat.

Next Gen Wearable Tech: Shaping the Future
9:00 AM - 9:40 AM
Venetian, Level 4, Marcello 4404

Explore the latest in wearable technology, and the ways these innovations are helping providers improve care and empowering consumers to take control of their health.

AI & Creativity: Navigating the New Frontier in Advertising
9:00 AM - 9:40 AM
ARIA, Level 2, Mariposa 5

Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.

Revolutionizing Customer Engagement
10:00 AM - 10:40 AM
LVCC, West Level 2, W232

Delve into the future of marketing and advertising where immersive, tech-enabled experiences are reshaping creativity and fostering deeper brand-to-consumer connections.

Personalizing Advertising: Leveraging Data and Analytics
11:00 AM - 11:40 AM
ARIA, Level 2, Mariposa 5

Learn how advertisers can harness data and analytics to create personalized campaigns. Discover strategies to tailor messages and improve customer engagement effectively.

Grocery Store 2050: The Future of Food Shopping
2:00 PM - 2:40 PM
Venetian, Level 4, Lando 4302

How delivery, AI-powered checkout, restocking robots, personalization, and more change how we shop for food.

How AI is Changing Consumer Behavior
2:00 PM - 2:40 PM
LVCC, West Level 2, W218

Consumers are engaging differently with their devices and AI is a huge driver in this shift. How can tech companies keep up through data capture and new products?

Revolutionizing Luxury: Sustainability and Innovation in Fashion
3:00 PM - 3:40 PM
LVCC, West Level 2, W232

Explore how an expressive luxury brand is innovating for sustainability and adapting to Gen Z's evolving values through a powerful strategic collaboration, while catalyzing fashion's climate response.

Celebrating Black and Brown Tech Leaders, Hosted by CTA, BGV, & BTC
5:30 PM - 7:30 PM
Wynn, Innovation For All Hospitality Suite

This event brings together Black and Brown Founders, tech leaders, entrepreneurs, and allies. Hosted by CTA, Black Girl Ventures, and The Black Tech Collective.

Download the official CES app – it’s a must-have to build and manage your CES schedule and connect with other attendees.

Book meetings ahead of time – your time at CES will disappear quickly.

Wear comfortable shoes – seriously! Venues are spread far apart, and you'll rack up major steps daily just getting from event to event.

Hydrate – we're talking both water and cocktails. You'll need your H2O to power through the day, but one of the best things about CES is the opportunity to network. Make sure you leave time and energy at the end of the day for cocktail hour.

Skip the taxi line – they're long and you wind up sitting in traffic. Take a CES shuttle or the Las Vegas Monorail instead. Check out CES transportation options here.

Book a show floor tour – the exhibition centers are vast, and these interactive walking sessions provide both context and cover the highlights. There are multiple venue tours and VML can help you find the right one for you and your business.

Take a battery pack – with so much to see and so much to capture, you don’t want to run out of juice halfway through the day.

Download our CES Guide

With over 300 conference sessions and a full slate of exhibitions, fireside chats and more, there's a lot of ground to cover at CES. Here’s our guide on the can't miss sessions and tips to help you have a really great show.