Who we are looking for:

We are seeking a highly motivated and results-driven Senior Social Media Manager to lead, develop, and execute impactful social media strategies for our clients. This role requires a strong understanding of social media marketing, campaign management, content creation, analytics, and community engagement. The ideal candidate will be a strategic thinker, a creative problem-solver, and an excellent communicator with a passion for driving results.

Working in a tight knit, dynamic and “always on” team, this role is pivotal in leading our efforts to gain maximum social visibility, word of mouth and advocacy for the brands we work with. As the point person for clients, internal departments and partner agencies, this role focuses on integrating social into a wider digital offering but also ensuring we deliver social campaigns and activities in the most effective and efficient way.

You will play a key role in the creative direction of the team and work closely with the Senior Strategist, the Content Lead and production team to ensure we are developing effective social content, consumer engagement and social activation activity for our clients, both online and offline.

What you’ll do: 

Social Media Strategy & Campaign Execution

• Develop and implement data-driven, platform-specific strategies across Meta, X (Twitter), LinkedIn, TikTok, and other relevant channels.
• Ensure social strategies align with broader campaign goals, brand positioning, and tone of voice.
• Maintain consistent publishing schedules with a focus on optimizing content performance and engagement.

 Content Oversight & Collaboration

• Partner with designers, copywriters, and creative leads to brief, develop, and review high-quality, engaging social content.
• Provide strategic direction on format, tone, and storytelling to ensure relevance and resonance with target audiences.
• Ensure social output is consistently aligned with brand guidelines, cultural context, and audience expectations.

Community Management & Audience Engagement

• Act as the digital voice of the brand, ensuring prompt and thoughtful responses to comments, messages, and audience interactions.
• Monitor conversations, trends, and sentiment to identify engagement opportunities and mitigate potential issues proactively.
• Balance proactive brand storytelling with responsive interaction to strengthen online communities.

 Performance Monitoring & Reporting

• Track, analyze, and report on key social media performance metrics, providing insights and recommendations for optimization.
• Use analytics tools such as Emplifi, Sprinklr, or native platform insights to measure content effectiveness and audience growth.
• Adjust strategies based on data-driven insights to improve engagement, reach, and overall impact.

Team Leadership & People Management

• Lead and manage a team of Community Managers and Social Media Executives, ensuring daily execution aligns with strategic priorities.
• Set clear objectives and KPIs for individual and team performance.
• Provide consistent coaching, mentorship, and constructive feedback to drive growth, engagement, and accountability.
• Foster a collaborative and high-performing team culture that embraces creativity, agility, and ownership.
• Act as the bridge between the content team and execution layer, ensuring timely delivery and high-quality output that reflects platform trends and audience behavior.
• Stay abreast of emerging formats, social trends, and creative best practices to continually elevate team output and brand presence.

Brand & Industry Alignment

• Stay updated on local market digital landscape, key industry trends, and social media best practices to maintain relevance and innovation.
• Ensure that all content adheres to the brand’s guidelines, cultural nuances, and strategic messaging priorities.
• Maintain a proactive approach to trendspotting, identifying ways to integrate culturally relevant themes into social content.

Who you are:

• Proactive self-starter with a results-oriented mindset.
• Skilled in leading teams and motivating others to perform at their best.
• Detail-oriented and able to manage multiple projects simultaneously.
• Collaborative and solution-driven, with a strong sense of ownership.
• Able to balance strategic thinking with hands-on execution.
• Passionate about digital innovation, storytelling, and audience engagement. 

What you need:

• 5+ years of social media management experience; agency or client-side.
• Proven experience leading and developing a team.
• Strong understanding of the MENA digital ecosystem, especially UAE and KSA.
• Experience managing premium brand content and real-time engagement.
• Exceptional communication skills in English and Arabic.
• Hands-on expertise with social tools (Sprinklr, Emplifi, Hootsuite, etc.).
• Ability to thrive in a fast-paced, deadline-driven environment.
• A creative eye, with a deep appreciation for design, video, and digital storytelling.
• Experience collaborating with cross-functional teams including design, strategy, and content.

#LI-EMEA