Senior Strategy Planner
Senior Strategy Planner
VML
Department: Strategy
Location:
Last Updated: ${ new Date('2025-04-18T09:36:25-04:00').toLocaleDateString() }
Requisition ID: 9921
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
💡 Your role in a nutshell:
As a Senior Strategy Planner, you will be a key leader within our multidisciplinary team of experts, driving award-winning 360 projects that blend groundbreaking creativity with measurable efficiency. You'll leverage your extensive experience and strategic acumen to develop innovative and impactful strategies for our clients, pushing the boundaries of what's possible. You will be a thought leader, shaping the future of our strategic offerings.
You'll collaborate closely with our Client Engagement and Creative teams, providing strategic direction and mentorship to ensure solutions consistently exceed expectations. With a mastery of brand strategy, market dynamics, business goals, communication objectives, you'll play a pivotal role from initial concept to final execution, influencing key decisions and driving impactful results.
And what’s in it for you? The opportunity to lead strategic initiatives for major global brands, backed by the largest creative agency in Poland. You'll be surrounded by a team of exceptionally talented and driven individuals, fostering a culture of innovation and excellence. You'll have the autonomy to shape the strategic direction of projects and mentor junior team members.
Ready to elevate your career and make a significant impact? 🚀 Join us and lead the way!
✨Details:
- Location: Hybrid model - 2 days per week in our Warsaw office, with the option to work remotely on other days
- Reporting Line: Chief Strategy Officer
- Close Collaboration: Strategy Team, Creative Team, Production Team, Senior Management
🤌 Your key responsibilities:
- Strategic Leadership: Lead the development and execution of comprehensive 360 strategies aligned with client business objectives, providing thought leadership and guidance to the team.
- Advanced Analytics & Insights: Conduct in-depth analysis of market trends, competitive landscapes, and campaign performance data to identify strategic opportunities and inform decision-making. Develop sophisticated reporting frameworks to demonstrate ROI and optimize campaign performance.
- Client Relationship Management: Cultivate and maintain strong, trusted relationships with senior-level clients, acting as a strategic advisor and partner. Proactively identify and address client needs, anticipating future challenges and opportunities.
- Creative Inspiration & Direction: Inspire and guide creative teams with innovative strategies, insightful briefs, and a deep understanding of ATL trends and best practices. Ensure strategic alignment and creative excellence across all campaigns.
- Innovation & Thought Leadership: Drive innovation within the strategy team, exploring emerging technologies, platforms, and trends to develop cutting-edge ATL solutions. Share knowledge and insights through presentations, workshops, and thought leadership pieces.
- Team Mentorship & Development: Mentor and develop junior members of the strategy team, providing guidance, support, and opportunities for growth. Foster a culture of collaboration, innovation, and continuous learning.
- Strategic Alignment: Translate complex business objectives into clear communication goals and align them with the right activities for maximum impact, ensuring all initiatives contribute to overall business success.
🔑 What you need to be successful:
- 3+ years of experience in a senior strategy role at a creative agency or equivalent experience on the client-side.
- Proven experience in developing and executing successful 360° communication campaigns, with a strong emphasis on ATL strategy and execution.
- Demonstrated experience working with financial institutions, ideally banks, understanding their unique challenges and opportunities in the advertising landscape.
- Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively to both internal and external stakeholders.
- Strong analytical and problem-solving skills, with the ability to interpret data, identify insights, and develop actionable recommendations.
- A proactive and strategic mindset, with the ability to anticipate future trends and develop innovative solutions to meet evolving client needs.
- Experience in leading and mentoring teams, fostering a collaborative and high-performing environment.
- English proficiency at a C1 level.
✨ Our offer:
- Endless Growth & Development Opportunities: You will have the chance to work on cutting-edge, innovative projects with continuous support through mentorship, internal sessions, and personalized learning pathways via our e-learning platform. Our Thrive Career Growth Program is designed to help you set clear career goals and achieve them—whether you're developing locally in Poland or exploring global opportunities. We also offer a Leadership Academy to nurture future leaders and build long-term success for every employee.
- Stay Ahead with Cutting-Edge Learning: Through our partnership with Coursera, you'll have access to over 400 courses and certifications in Data and AI. This ensures you not only expand your skills but also stay at the forefront of a rapidly evolving industry.
- Work-Life Balance Matters: We understand the importance of balance in life, which is why we offer flexible working hours and a hybrid model. We also encourage taking regular time off to recharge, ensuring that you maintain both your productivity and well-being.
- Well-Being at the Forefront: Your well-being is our priority. With access to Medicover, Multisport, and our mental health resources, including employee assistance programs and wellness initiatives, we ensure you're supported both mentally and physically.
- Inclusive & Celebratory Culture: We celebrate diversity and inclusivity at VML. Through employee resource groups and various initiatives, we create a culture where every voice is heard and valued. We also love to celebrate successes together, whether it's through VML Days, Foundation Days, or marking our collective achievements.
- Global Reach with Local Impact: Be part of a global network while making a meaningful difference locally. Our international presence connects you to exciting collaborations and learning opportunities worldwide. You'll also have access to a variety of activities with the WPP Campus, including yoga sessions, group runs, and more, creating a vibrant, active community.
🤌 Next steps?
- If this ad speaks to you and you feel like it could be a great fit, we encourage you to apply. If your profile matches our position, Weronika (Talent Acquisition Partner) will contact you to arrange a phone interview.
- After the phone call, you’ll receive a homework assignment to showcase your skills, with up to 5 days to complete it.
- If your assignment meets our expectations, you will be invited to a 60-minute online interview with the hiring manager.
- After that, we make a decision—and of course, you’ll get feedback at every stage of the process.
Our culture:
We’re all about building real relationships. No superficial connections here—just genuine interactions that matter. We’re innovators at heart, always pushing boundaries and challenging the status quo. We embrace the journey of trying, winning, failing, and trying again. We face every situation, even the tough ones, with a can-do attitude and a smile. Optimism is our guide to finding the best solutions. We’re inclusive and welcoming. We care that everyone feels valued and included at VML, no matter their background or beliefs.
#ConnectingMeaningfully, #InspiringCreatively, #ApproachingPositively, #IncludingPurposely
#LI-EMEA #LI-HYBRID
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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