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Program Manager

VML

Department: Client & Business Leadership

Location:

Requisition ID: 9859

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

VML is seeking a highly organized and results-driven Program Manager with expertise in Customer Relationship Management (CRM) and Agile methodologies. In this pivotal role, you will lead complex CRM projects, ensuring successful delivery and client satisfaction. As a Scrum Master, you will champion Agile practices, foster team development, and optimize project efficiency.

Responsibilities:

CRM Program Management:

  • Lead and manage multiple CRM projects (Salesforce, HubSpot, Adobe Campaign, etc.) from initiation to completion, aligning with client objectives and budget.
  • Develop project plans, manage resources, and mitigate risks.
  • Oversee CRM platform implementation, integration, and data strategies.
  • Collaborate on CRM-driven marketing campaigns (email, loyalty, personalized journeys).
  • Ensure CRM data quality and accuracy.
  • Manage vendor relationships and provide regular project status updates.

Scrum Master:

  • Facilitate Scrum ceremonies (sprint planning, daily stand-ups, reviews, retrospectives).
  • Coach team members on Agile principles and Scrum practices.
  • Remove impediments and foster a collaborative, high-performing team.
  • Track team velocity and drive continuous improvement.

Client Relationship Management:

  • Build strong client relationships, understanding their CRM needs and objectives.
  • Participate in client presentations and act as a trusted CRM advisor.
  • Contribute to CRM-focused proposals.

Internal Collaboration & Tools:

  • Collaborate with cross-functional teams to ensure seamless project execution.
  • Utilize JIRA, Confluence, Smartsheet, Kairos, and Workday for project management, documentation, and resource allocation.
  • Experience with Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO).

Qualifications:

  • Bachelor's degree in Marketing, Business, IT, or related field (or 5-10 years of Scrum Master experience in lieu of degree).
  • Minimum 5 years of experience in project/program management within an agency or marketing environment, with a strong CRM focus.
  • Proven experience managing CRM strategy implementation and execution across various platforms.
  • Deep understanding of Agile methodologies and principles.
  • Experience with CRM platforms (Salesforce, HubSpot, Adobe Campaign, Microsoft Dynamics 365).
  • Strong understanding of marketing automation principles.
  • Proficiency in JIRA, Confluence, and Smartsheet.
  • Familiarity with Kairos and Workday.
  • Experience with Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO).
  • Excellent communication, organizational, and problem-solving skills.

Bonus Points:

  • Certified Scrum Master (CSM) or equivalent.
  • Experience with data analytics platforms beyond Adobe CJA.
  • Familiarity with the MarTech landscape.
  • Experience training teams on Agile methodologies.

 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$60,000—$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.