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Brand Planner

VML

Department: Strategy

Location:

Requisition ID: 9848

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Descripción:

El Brand Planner es responsable de desarrollar estrategias de comunicación y marketing que alineen los objetivos de las marcas con las necesidades del mercado y los consumidores. Este puesto implica un enfoque estratégico basado en investigación, análisis de datos y creatividad para garantizar el éxito de las campañas publicitarias y la implementación de estrategias de marca. 

Funciones:

  1. Crear planes estratégicos para campañas de marketing y comunicación que reflejen los objetivos de las marcas.
  2. Analizar estudios realizados por el equipo para obtener insights relevantes sobre consumidores y tendencias.
  3. Planificar y ejecutar sesiones de co-creación y planeamiento estratégico con clientes.
  4. Comunicar de manera efectiva las propuestas desarrolladas, asegurando claridad y alineación con los objetivos del cliente.
  5. Supervisar que las áreas creativas, diseño y social media ejecuten correctamente las estrategias planteadas.
  6. Realizar investigaciones para diseñar experiencias de usuario basadas en comportamientos y necesidades.
  7. Monitorear y garantizar que las campañas cumplan con los KPIs establecidos y los requerimientos del cliente.

Requerimientos:

  • Egresado(a) en Comunicaciones, Marketing, Administración, Sociología, Antropología, Economía o carreras afines.
  • Deseable formación adicional en temas digitales y Design Thinking.
  • De 3 a 5 años en roles como Strategic Planner, con especial énfasis en branding.
  • Inglés avanzado. (Deseable)
  • Dominio avanzado de Microsoft Office.
  • Familiaridad con herramientas de análisis de datos y software especializado en planificación estratégica.
  • Pensamiento analítico y estratégico.
  • Excelentes habilidades de comunicación verbal y escrita.
  • Capacidad para liderar equipos y trabajar de manera colaborativa.
  • Creatividad e innovación para resolver problemas y proponer soluciones.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.