About Studio X

WPP has been selected for what is often referred to as “the biggest advertising pitch in history” to redefine the marketing and advertising landscape. In collaboration with The Coca-Cola Company (TCCC), we are developing a new, open approach that connects our talents, skills, and client partners in a truly borderless manner. Our aim is to amplify the power of creativity for one of the world’s largest and most beloved brands.

We call our partnership approach “Open X.” This initiative represents a transformative collaboration between WPP, the leading global network and largest communications holding company, and Coca-Cola, a prestigious Fortune 100 company valued at $71 billion. Coca-Cola operates in more countries than the UN and encompasses a diverse portfolio of iconic brands such as Diet Coke, Coke Zero, Arwa, Sprite, and Fanta.

Within Open X is “Studio X.” Studio X integrates a comprehensive suite of marketing capabilities into one cohesive team of experts. By leveraging data and technology, Studio X aims to make our work more insightful, effective, and efficient. While creativity is a proven engine of business growth, it must evolve to keep up with the contemporary marketing landscape, which requires it to be more intelligent, agile, and adaptable. Studio X serves as our solution to this marketing challenge, powered by intelligent, actionable data signals and real-time insights.

Our teams consist of a mix of brand, content, and social experts, including strategists and analysts, creatives and designers, as well as producers and distributors— all dedicated to maximizing every media moment. We specialize in delivering the right content to the right audience at the right time, supported by best-in-class automation tools to deploy tailored assets on a large scale. Everything we do is purpose-built for the new marketing landscape: it’s addressable, flexible, and designed to reach data-informed target audiences while evolving based on their responses.

Who we're looking for

Social media is not just a place for advertising; it’s a way to engage with our consumers and build brand loyalty on their favorite platforms. Our goal is to provide top-notch social media support for TCCC IMX teams.

As the Social Intelligence Lead, you will lead social listening, reporting, and insights for The Coca-Cola Company and its brands across all social channels.

You will manage social intelligence strategies and reporting in multiple markets. You will be the main point of contact between the SX Social Lead, CCTM & non-CCTM Category Directors, IMX Social Lead, and local teams. Your role is to ensure everyone is aligned and successfully implements social intelligence strategies. You will also oversee social listening and insights, drive key decisions, guarantee high-quality analytics, and support data-driven choices at both local and global levels.

What you'll be doing

• Serve as the main point of contact for Studio X Social Lead, IMX Social Lead (marketing-related requests), and MPS Lead (PACS and crisis management).
• Collaborate with Social Category Strategist and Community Management Lead to ensure integrated ways of working and actionable insights that inform charters and real-time communications.
• Lead the Social Reporting & Insights capability, ensuring consistency, accountability, and high-quality output across all markets.
• Upgrade the current listening capability to minimize gaps & issues with reporting, tagging accuracy, depth, and following standardized protocols across markets.
• Drive automation and tool consolidation in collaboration with the TCCC Platform Services team and external vendors, ensuring optimal use of third-party tools.
• Own relationships with VCM and Marketing Analytics partners, overseeing the team's contribution to high-impact social insights.
• Audit current working methodologies and insights requests to standardize reporting across markets, addressing specific needs.
• Influence and guide a high standard of reporting quality, transitioning from passive social listening towards active research and planning, driving actionable insights.
• Lead the generation and visualization of social research/insights with relevant TCCC stakeholders, providing different outputs tailored to various types of requestors.
• Oversee all social intelligence operations, including PACS and crisis management, ensuring timely and efficient delivery of insights.
• Elevate and coordinate PACS social listening reporting and delivery processes to ensure alignment with OU & global standardization.

What we're looking for

• Strategic Leadership: Strong decision-making and leadership skills with the ability to drive data-informed social strategies.
• Social Intelligence Expertise: Deep knowledge of social listening tools, analytics, and reporting methodologies.
• Cross-functional Collaboration: Ability to work across multiple stakeholders, aligning insights with marketing and business objectives.
• Project Management: Strong organizational skills to manage multiple data streams and reporting functions efficiently.
• Analytical Thinking: Ability to interpret and analyze complex social data and translate it into actionable business recommendations.
• Risk & Crisis Management: Experience in crisis monitoring and mitigation through social listening.
• Technology & Automation: Familiarity with automation tools and AI-driven insights to enhance reporting capabilities.

What you'll need

• Fluent in Turkish & English, with experience in FMCG social intelligence.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in social intelligence, reporting, or analytics, preferably within a large, multi-market organization.
• Proven experience managing large-scale social intelligence programs and cross-functional teams.

Not sure if you have what it takes? We encourage you to apply if you think you’d be a great candidate for this position—even if you may not have all the desired qualifications!

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