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Capability Martech Manager

VML

Department: Technology & Innovation

Location:

Requisition ID: 9668

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we are looking for?

We are seeking an experienced Digital Capabilities Manager to lead the Connected Path capability (promotions and QR code activations) while overseeing additional digital capabilities, including SEO, Tagging, Performance, and Content. This role requires a strategic leader who can integrate and align multiple teams, ensuring seamless collaboration across disciplines. The ideal candidate will have strong client-facing skills and work closely with CRM.

What you’ll do?

  • Lead and manage the Connected Path capability, ensuring successful execution of promotions and QR-based strategies.
  • Oversee and align SEO, Tagging, Performance, and Content teams to drive integrated digital initiatives.
  • Act as the primary liaison between multiple digital teams, ensuring effective collaboration and strategy execution.
  • Work closely with CRM teams, particularly on email marketing strategies.
  • Maintain strong relationships with regional LATAM stakeholders while engaging with global teams.
  • Collaborate with key team members, including Project Managers (PMs), the Digital Lead, the Digital Platforms Lead, and teams across Mexico, Brazil, Argentina, and other LATAM markets.

  • Manage and oversee a diverse team across multiple levels, ensuring alignment and efficiency while adapting to evolving business needs.

What you’ll need?

  • Strong knowledge or understanding of capabilities such as SEO, Tagging, Performance, and Content.
  • Proven leadership experience, managing multidisciplinary teams.
  • Extensive client-facing experience, with the ability to manage high-level regional relationships.
  • Advanced English proficiency for seamless communication with global teams.

This is a high-impact leadership role with regional and global exposure, ideal for a digital expert who thrives in a dynamic, multi-capability environment.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.