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CRM & Marketing Automation Specialist

VML

Department: Marketing Effectiveness & Intelligence

Location:

Requisition ID: 9645

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

About the job

We are looking for a talented CRM & Marketing Automation Specialist to join our Transformation team. The ideal candidate will manage projects focused on Salesforce Marketing Cloud for national and international clients and teams as well as other consulting activities as taking part to large bids and pitches.

 

What you'll do

  • Design and implement end-to-end email marketing campaigns for diverse clients
  • Provide strategic CRM & Marketing Automation consulting 
  • Monitor campaign performance and deliver data-driven insights and recommendations
  • Collaborate with cross-functional teams to ensure seamless campaign execution
  • Stay updated on industry trends and best practices in marketing automation

 

Requirements

  • + 3 years of experience in a similar role, preferably in a consulting environment
  • Salesforce Marketing Cloud profiency. Certifications not require but are nice to have
  • Knowledge of Salesforce Marketing Cloud
  • HTML basic, SQL basic, and AMPscript knowledge (nice to have)
  • Proficient in English, both written and spoken
  • Strong Microsoft Office skills, particularly Excel and PowerPoint
  • Excellent relationship-building abilities and commercial mindset
  • Problem-solving skills and results-oriented approach
  • Client-focused attitude with strong commitment to achieving objectives
  • Google Analytics and  Google Tag Manager knowledge is a plus
  • Customer Data Platform knowledge is a plus



Location

Milan, Italy (hybrid)

 

Why join us?

Join a dynamic team where you'll have the opportunity to work with leading brands, develop cutting-edge marketing strategies, and grow your expertise in one of the most in-demand marketing technology platforms.

#MarketingAutomation #SalesforceMarketingCloud #CRMSpecialist #DigitalMarketing #EmailMarketing

#LI-EMEA #LI-HYBRID

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.