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Planner de Medios

VML

Department: Templates

Location: Lima, Peru

Requisition ID: 9530

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

En VML Perú estamos en búsqueda de los mejores talentos para la posición de: Planner de Medios

Descripción del puesto

Buscamos un profesional responsable de la planificación, implementación, seguimiento y optimización de campañas digitales, invirtiendo de forma eficiente los presupuestos establecidos para lograr los objetivos planteados. 

Responsabilidades:

- Planificación estratégica y táctica de campañas en medios digitales.
- Creación, segmentación y optimización de audiencias.
- Monitoreo continuo del desempeño de las campañas y ajuste de la pauta para maximizar resultados.
- Implementación de optimizaciones basadas en análisis de datos e insights.
- Levantamiento de alertas ante situaciones críticas o desviaciones en las campañas.
- Seguimiento constante del cumplimiento de los presupuestos asignados.
- Desarrollo y entrega de reportes dinámicos y análisis de resultados.
- Presentación de resultados al cliente con recomendaciones estratégicas.
- Gestión del proceso administrativo de cierre de campañas y facturación.
- Uso de herramientas de medición y análisis como GA4, Google Tag Manager, Google Ads, TikTok Ads, Meta Ads, Programmatic, DV360 y Looker Studio.

Requisitos:

- Formación profesional en Comunicaciones, Marketing o afines.
- Mínimo 3 años de experiencia como planner o analista de medios digitales, especialmente en campañas de performance.
- Experiencia en cuentas de alto volumen de inversión en digital.
- Experiencia con herramientas coom Google Ads, Meta Business Manager, TikTok Ads, Linkedin Ads, Programmatic, Google o Adobe Analytics, Adserving (Sizmek o DCM), Google Tag Manager, Looker Studio, Clarity, Optimizely y otras herramienta de testeo para pauta.
- Contar con capacidad de análisis, comunicación y orientación al detalle.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.