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Senior Digital Marketing Strategist

VML

Department: Marketing

Location: Helsinki, Finland

Requisition ID: 9287

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

The Senior Digital Marketing Strategist will develop comprehensive digital marketing strategies and lead their execution to deliver clients' business objectives. This position requires experience working collaboratively with clients and agency colleagues (including creatives, designers, and developers).  

This role requires a deep understanding of all digital marketing channels, including website optimisation, advertising, social media, SEO, and email marketing. You should have strong analytical skills and be confident in interpreting and presenting data to build strategic recommendations and in evaluating and optimising the results of your actions. 

Key Responsibilities:

  • Develop and implement robust digital marketing strategies tailored to each client's business objectives.
  • Provide expert advice to clients on all aspects of digital marketing, including website optimisation, advertising, social media, SEO, and email marketing.
  • Conduct thorough audits of clients' current digital marketing efforts, identifying areas for improvement and formulating actionable plans.
  • Collaborate with clients to understand their business objectives and create tailored digital marketing plans – both on annual and tactical basis
  • Setting operational models for managing and executing digital marketing with colleagues and partners
  • Monitor and analyze the performance of digital marketing campaigns, providing insightful reports and recommendations for optimisation.
  • Stay abreast of the latest digital marketing trends and technologies, integrating them into client strategies where relevant.

Requirements:

  • Minimum of 5 years’ experience in digital marketing with a focus on multi-channel strategy development.
  • Proven expertise in website optimisation, PPC advertising, SEO, social media marketing, and email marketing.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience working on campaigns and/or projects for global markets
  • Excellent communication and presentation skills, with the ability to effectively communicate with clients and team members.
  • Up-to-date and outspoken about the latest trends and best practices in digital marketing.
  • Fluent in English, written and spoken. Other languages are a bonus. 

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At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.