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Senior Social Media Manager

VML

Department: Marcomms

Location:

Requisition ID: 9255

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Key Responsibilities:

Social Media Management & Strategy

  • Develop and execute a content distribution strategy across key social media platforms, including Meta, X (Twitter), LinkedIn, and others as required.
  • Ensure all content aligns with the project’s positioning, tone of voice, and broader brand objectives.
  • Maintain a consistent posting schedule, ensuring all content is published in a timely manner and optimized for engagement.

Content Development & Oversight

  • Work closely with designers and copywriters to conceptualize, brief, and review high-quality content that aligns with the brand’s identity.
  • Provide strategic guidance on content formats, storytelling techniques, and platform best practices to enhance visibility and engagement.
  • Collaborate with internal and external teams to ensure that all creative assets and copy meet the highest standards.

Community Management & Engagement

  • Act as the digital voice of the brand, ensuring prompt and thoughtful responses to comments, messages, and audience interactions.
  • Monitor conversations, trends, and sentiment to identify engagement opportunities and mitigate potential issues proactively.
  • Ensure a balance between brand-led storytelling and real-time audience interaction.

Performance Monitoring & Reporting

  • Track, analyze, and report on key social media performance metrics, providing insights and recommendations for optimization.
  • Use analytics tools such as Emplifi, Sprinklr, or native platform insights to measure content effectiveness and audience growth.
  • Adjust strategies based on data-driven insights to improve engagement, reach, and overall impact.

Brand & Industry Alignment

  • Stay updated on Saudi Arabia’s digital landscape, key industry trends, and social media best practices to maintain relevance and innovation.
  • Ensure that all content adheres to the brand’s guidelines, cultural nuances, and strategic messaging priorities.
  • Maintain a proactive approach to trend-spotting, identifying ways to integrate culturally relevant themes into social content.

Qualifications & Experience:

  • 5+ years of experience in social media management, preferably within real estate, luxury brands, destination marketing, or government-backed projects.
  • Strong knowledge of Saudi Arabia’s digital ecosystem, audience behavior, and platform-specific best practices.
  • Proven ability to curate, manage, and optimize premium brand content that drives engagement and brand affinity.
  • Excellent communication and copywriting skills in English and Arabic.
  • Experience with social media management tools (e.g., Sprinklr, Emplifi, Hootsuite, or similar).
  • Ability to work in a fast-paced, deadline-driven environment while maintaining high attention to detail.
  • A strategic thinker with a keen eye for visual storytelling and audience engagement.
  • Experience collaborating with designers, videographers, and agencies to produce compelling social-first content.

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.