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Paid Media Specialist

VML

Department: Commerce

Location: Amsterdam, Netherlands

Requisition ID: 9151

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

The best online performance for top brands

As a Paid Media Consultant at VML, you will work directly for leading brands and help them get the best results from their paid media campaigns. You'll operate on three levels; strategic, tactical, and knowledge transfer.

Strategic; you decide how the different paid solutions can be used to get the best results for your client. You determine the right KPIs, and budget attribution and understand the relationship between the different paid, owned, and earned channels. You use the available data science capacity to deploy campaigns as smartly as possible.

Tactical; you ensure that campaigns are implemented, optimized, and automated. You challenge your colleagues on their choices and you're not afraid to get your hands dirty and work on the campaigns yourself.

Knowledge transfer; you can transfer your capabilities both internally and to the clients so that they can eventually take control of their campaigns.

 

About the team

Our Paid Marketing team is an ambitious group of experts who strive to be the best in their field. With our data-driven and customer-focused mindset, we help clients gain the most out of their technology, data, and media budget to influence both online as well as offline sales.

Instead of focusing on the channels individually, we work in multidisciplinary teams. We connect both brand and performance marketing efforts, strongly enhanced by smart automation and data solutions. Unlike most media agencies we rather work with our clients in hybrid teams and are eager to transfer our capabilities to them, to ensure sustainable results.

Our way of working is pragmatic, and result-driven and gains the trust of the client, so they see us as an important sparring partner. Within our teams, we coach toward results, quality, constant learning, and fun.

 

Who you are

● You're self-starting

● You are always curious about new digital developments and their application

● You want to be the best in your field

● You have an entrepreneurial nature; you are always looking for new commercial opportunities

 

Qualifications

● A completed HBO/WO education and at least 4 years of experience with Paid Media

● Demonstrable, hands-on experience in the field of Paid Search and/or Paid Social

● Hands-on experience with 3rd party technology, preferably the Google Marketing Platform (SA360), Smartly or Skai

● Knowledge of Digital Media, Programmatic Display & Video, Affiliate Marketing

● Experience across different verticals preferably retail, commerce & B2B

● Experience working at or for large clients, with large budgets and projects

● Excellent communication and consultancy skills

● Analytical thinking skills and experience with a data-driven approach

● Fluent speaking and writing skills in Dutch and English

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.