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Programmatic Operations Manager - NA

VML

Department: Client Services

Location: New York, NY, United States

Requisition ID: 9020

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

About the Role 

This is a critical new role which is focused on overseeing and managing all aspects of our advertising operations within North America. This role involves collaborating with various teams internally at Resolve including Enablement, Product, Supply, Revenue management and Engineering to ensure seamless operations. The aim of this role is to start building out the processes needed to ensure efficient and effective running of the ad operations, troubleshooting and feedback to product.  

There will also be a focus on managing external relationships with our agency partners, ensuring that we have optimal process’ in place to grow revenue i.e. management of the deal library, assisting product/engineering with the integrations into OMS and supporting teams with the use of the Essentials platform. 

 Responsibilities: 

  • Oversee and manage all aspects of our internal advertising operations in the North America  

  • Collaborate with Enablement, Product, Supply, Revenue management and Engineering teams to achieve operational objectives 

  • Work with SSP partners to troubleshoot any issues  

  • Own the creation of audience cohorts 

  • Ensure compliance with industry standards and regulations related to digital advertising 

  • Manage the troubleshooting of Essentials, feeding back to product 

  • Develop and implement strategies to optimize ad performance and improve efficiency – where needed and in our area of responsibility (Core ops or Resolve in general) 

  • Analyze data to identify trends, insights, and areas of improvement and communicate that to Enablement, Product, Supply and the Head of Ops 

  • Coordinate with other regional leads to ensure consistency and share best practices (when they arrive)  

  • Ensure the success of our client campaigns in partnership with other internal Resolve teams and agency teams 

  • Work with agency partners on maturity of Resolve solutions, including moving from off the shelf cohorts to custom cohorts alongside agency enablement 

  • Play a vital role in shaping the culture within Resolve.  

Success factors 

  • High retention rate of GroupM clients 

  • Every campaign has custom cohorts 

  • Effective communication to Product, Supply and Ad-operations 

 

#LI-EMEA

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.