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Senior Data Strategy & Analytics Manager

VML

Department: Data & Analytics

Location: Beirut, Lebanon

Requisition ID: 8910

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

We are seeking a highly skilled and motivated Senior Data Strategy & Analytics Manager to lead our data analytics and media operations. This role will serve as the primary point of contact (PoC) for all data analytics requests and play a pivotal role in driving data-driven decision-making across website analytics, marketing/campaign analytics, UX analysis, CRM, dashboarding, tagging, and ad hoc requests. The role requires strategic thinking, technical acumen, and strong leadership to guide a team of data and media professionals.

Key Responsibilities:

  1. Data Analytics Leadership

    • Act as the key PoC for all data analytics requests, including website analytics, marketing/campaign analytics, UX analysis, CRM, dashboarding, tagging, and ad hoc data inquiries.

    • Deliver timely, accurate, and actionable insights to support business decision-making processes.

  2. Tagging & Tracking

    • Serve as the regional lead for website tagging properties, overseeing analytics and remarketing efforts.

    • Ensure data tracking and accuracy are maintained, troubleshoot tagging issues, and collaborate with internal teams to implement fixes.

  3. Analytics & Media Reporting

    • Produce weekly, monthly, and ad-hoc deliverables to meet analytics and media reporting needs.

    • Reports may include competitor analysis, audience analysis, regular website and campaign performance reports, and post-campaign analyses (PCAs).

  4. Media Campaign Strategy

    • Conceptualize integrated media campaign strategies in collaboration with the strategy lead and social media lead.

    • Ensure content and media approaches are aligned, consistent, and effective.

  5. Campaign Execution & Optimization

    • Translate approved campaign strategies into detailed individual platform execution plans.

    • Collaborate with the media team to execute, manage, and optimize media campaigns, ensuring maximum efficiency and ROI.

  6. Team Management & Development

    • Lead, mentor, and manage a team of five, including ad operations specialists.

    • Integrate team efforts, ensuring timely delivery of outputs in adherence to industry best practices.

    • Foster a collaborative, high-performance team environment.

Qualifications & Skills:

  • Education: Bachelor’s degree in Data Analytics, Marketing, Business, or a related field (Master’s preferred).

  • Experience: Minimum of 6 years of experience in data analytics, media operations, and campaign strategy, with at least [X] years in a leadership/managerial role.

  • Technical Skills: Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics), data visualization tools (e.g., Tableau, Power BI), CRM tools, and experience with tagging and tracking technologies.

  • Leadership: Demonstrated experience leading teams, managing workflows, and delivering results through collaborative effort.

  • Analytical Mindset: Ability to analyze complex data sets and derive actionable insights to support strategic decisions.

  • Communication: Strong interpersonal and communication skills, with the ability to present data findings to both technical and non-technical stakeholders.

#LI-EMEA

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.