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Account Manager- Data (FTC)

VML

Department: Strategy

Location: London, United Kingdom

Requisition ID: 8871

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we’re looking for

We're seeking a highly collaborative and enthusiastic Account Manager/ Senior Account Manager with experience working with a data & CRM focused client to join our team for a fixed-term contract (initially 6 months but likely to extend to at least 1 year). 

You will deliver comprehensive post-campaign analysis and actionable insights, ensuring a deep dive into campaign performance, going beyond surface-level metrics to uncover the "why" behind the results and inform future campaign strategy.

 

Becoming an additional pair of hands within the team to support as required from briefing to deriving insight in areas such as: ​

 

  • Comprehensive Performance Reporting: Detailed reports outlining campaign performance across all channels, including key metrics, ROI, and attribution analysis.​
  • Business Case Development: Support in developing business cases, identifying the correct data that should be used to develop robust and accurate cases​
  • Actionable Insights: Identification of key drivers of success and areas for improvement, providing concrete recommendations for future campaigns.​
  • Data-Driven Optimization: Leveraging data to optimize campaign strategies, targeting, and messaging for improved performance and ROI.​
  • Strategic Recommendations: Development of a strategic roadmap for future campaigns based on data-driven insights, ensuring continuous improvement and growth.​

 

OVERVIEW OF THE ROLE​

Work as an additional team member and must be happy to work on developing briefs for the CRM programme, briefs into the data team for extracts or analysis and working with strategists develop the insights and analysis required to further the programme.​

 

SKILLS REQUIRED​

Must have a can-do attitude and be willing to work across diverse requirements. Ideally have some CRM skills and understanding of optimisation of CRM programmes. Understanding of martech and loyalty programmes ideal. Must be able to liaise with analysts and brief them in a meaningful and supportive manner. Must be able to translate analysis into insight. ​

 

LEVEL OF EXPERIENCE NEEDED​

2 – 3 years experience in a data and CRM environment, ideally worked with loyalty programmes previously​

 

#LI-EMEA #LI-HYBRID

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.