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Senior Copywriter (CRM)

VML

Department: Creative

Location: New York, NY, United States

Requisition ID: R-1892

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we are looking for:  

VML is seeking a Senior Copywriter who can see the big picture while working within a team and develop keen concepts that exceed client objectives and expectations while engaging others. The VML copywriter will be primarily responsible for writing for CRM, and capable of conceiving and writing in all forms of advertising, online, and social channels.

What you’ll do: 

  • Innovate | Create interactive concepts and campaigns. 
  • Craft | Manage several projects/campaigns at a time. 
  • Collaborate | Serve as a respected senior member of your team to execute interactive projects and tackle deadlines. 
  • Energize | Spearhead client presentations and reviews, and work with team to achieve results. 

Who you are: 

  • A Builder | Builds relationships as a trustworthy and essential team member, and across relevant markets, regions, and businesses; easily recognized and trusted within the agency. 
  • Curious | Continuously re-imagines how to build better futures for our clients’ business; pro-actively seeks out new opportunities and lateral ideas to solve clients’ biggest business issues. 
  • Creatively Brave | Passionate about the power of creativity with the knowledge to identify and nurture the best ideas. Adapts to solve clients’ challenges.  
  • Visionary | Energizes and inspires your team by communicating a compelling vision, and playing a part in the development of junior team members. 

What you’ll need: 

  • 5+ years of copywriting experience with demonstrable client work or portfolio.
  • 1+ years of CRM experience is preferred.
  • Strong written and verbal communication skills.
  • Conceptual and strategic thinker, with meticulous attention to detail.
  • Solid understanding of interactive medium and new technologies.
  • Interactive experience is preferred. Solid portfolios with strong concepts and copy are essential.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.