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CRM Manager

VML

Department: Technology & Innovation

Location:

Requisition ID: 8799

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we are looking for:

We are seeking an experienced CRM Manager to lead and integrate multi-agency teams, ensuring seamless collaboration between VML and other´s CRM teams. This role requires a strategic leader who can effectively manage client relationships at a regional level, acting as the primary voice across multiple agencies. The ideal candidate will have deep expertise in CRM, with a focus on email marketing, WhatsApp, push notifications, and other emerging channels.

What you’ll do: 

  • Act as the main liaison between agencies and the client, ensuring smooth communication and alignment.
  • Lead and manage CRM teams across VML and other agencies, fostering collaboration and a unified approach.
  • Oversee the development and execution of CRM strategies, expanding channels beyond email marketing.
  • Provide strategic insights and recommendations to optimize CRM initiatives across LATAM.
  • Engage with global stakeholders and represent the agency in key discussions.
  • Ensure best practices in CRM, leveraging platforms such as Adobe or Salesforce (hands-on operation not required).

What you’ll need: 

  • Proven experience leading CRM capabilities and teams.
  • Strong leadership skills with the ability to integrate and align multi-agency teams.
  • Extensive experience in client-facing roles, managing regional accounts.
  • Advanced English proficiency.
  • Expertise in CRM strategies, particularly in email marketing, WhatsApp, and push notifications.
  • Familiarity with CRM platforms like Adobe or Salesforce.

This is a high-impact role with regional and global exposure, ideal for a CRM expert who thrives in a leadership position.

 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.