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Data & Analytics Director

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Department: Data & Analytics

Location: Milan, Italy

Requisition ID: 8757

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Ruolo:

Cerchiamo un/una Data & Analytics Director con una forte passione per l'innovazione e la capacità di trasformare dati complessi in insight strategici. Riportando al Chief Transformation Officer, questa figura avrà un ruolo chiave nel guidare un approccio data-driven e promuovere una cultura dell'innovazione. 

Responsabilità:

  • Tradurre complessi set di dati in leve strategiche, identificando trend emergenti e opportunità per i nostri clienti.
  • Guidare lo sviluppo e l'implementazione di strategie data-driven all'avanguardia su diversi touchpoint, promuovendo l'innovazione e risultati misurabili.
  • Valutare e valorizzare il potenziale dell'Intelligenza Artificiale (IA) per ottimizzare le strategie di marketing (una conoscenza base di data science e machine learning è un plus).
  • Supervisionare l'esecuzione di progetti di analytics, dall'ideazione alla consegna.
  • Creare e gestire team cross-funzionali, favorendo la collaborazione e la condivisione delle conoscenze.

Competenze Tecniche:

  • Web Analytics e Digital Analytics (GA4, GTM, Adobe Analytics, Matomo, Glimpse, SEOMoz ecc.)
  • Reporting e Data Visualization (Google Looker Studio, Tableau, Power BI, ecc.)
  • CRM e Marketing Automation (Salesforce, Adobe Campaign, Pardot, ecc.)
  • Audience Insights, Campaign Analytics, Attribution Modeling
  • Social Media Listening / Analytics (Brandwatch, Talkwalker, KPI6, Sprinklr)
  • Costituisce titolo preferenziale la conoscenza di R e/o Python e dello stack Data & Analytics dei principali cloud provider.

 

Requisiti:

  • Almeno 5 anni di esperienza in ambito Data & Analytics, con una comprovata esperienza in progetti di rilevanza nazionale e internazionale.
  • Solida conoscenza dei processi di marketing, comunicazione e CRM.
  • Capacità di leadership.
  • Ottime abilità comunicative.
  • Forti capacità analitiche e di problem-solving.
  • Passione per l'innovazione e un approccio proattivo nell'adottare nuove tecnologie.
  • Capacità di costruire team cross-funzionali.
  • Fluente conoscenza della lingua inglese.

#LI-EMEA #LI-HYBRID

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.