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Senior Strategist, Advanced Analytics

VML

Department: Strategy

Location: Minneapolis, MN, United States

Requisition ID: 8529

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we are looking for:

VML is seeking a Senior Strategist, Advanced Analytics to lead analytics-based strategic insights and direction to aid in the development of communications initiatives for clients. Working closely with the Account Management, Creative, Strategy, and Media teams, this position provides both and internal and client facing consultative perspective on analytical tools, measurement, and testing. 

What you’ll do: 

  • Primary consultant to account teams (agency and client) on campaign planning and campaign effectiveness. 
  • Lead the development of analytical plans and strategies to improve the effectiveness of communications programs 
  • Function as the subject matter expert for analytical tools and techniques 
  • Research innovative and cutting-edge techniques and methodologies 
  • Partner with senior analytics team in the delivery and integration of conclusions and/or recommendations and actionable insights, including completing complex analysis and creating compelling visualizations for data 
  • Specific job functions include partnering with analytics team members to: 
    • Define key metrics and set goals 
    • Recommend and design appropriate analytical methodologies based on business questions 
    • Complete data transformation, extraction, loading; merge formats 
    • Support the analysis and interpretation of media performance 
    • Lead advanced modeling and ROI/sales attribution analysis of shopper and media campaigns 
    • Visualize data and measurement outputs through PowerPoint presentations and customized Tableau dashboards 
    • Review the work of junior team members and provide feedback and recommendations 

Who you are:

  • Critical thinking: drawing conclusions, find creative solutions, structured problem-solving approach 
  • Proven ability to communicate complex, technical concepts to non-quantitative audience 
  • Ability to build relationships across team, departments, vendors and clients 
  • Exceptional oral and written communications skills 
  • Ability to effectively manage timelines and deliverables of multiple projects simultaneously 

What you’ll need: 

  • Bachelor’s degree in quantitative field; Advanced degree in quantitative field such as Statistics, Social Science Research, Economics, etc. preferred 
  • Minimum of 4-6 years of experience performing analytics initiatives 
  • Strong analytical skills and experience designing analytical solutions to address business problems 
  • Proficient knowledge of advanced Excel, Tableau, SQL, Python, R 
  • Strong reporting background demonstrated by the ability to report from various tools conception to delivery (Excel/VBA, Tableau, Spotfire, etc.) and explain what the data is proving or not proving 
  • Advanced analytics capabilities in data mining, statistical methodologies / building linear and logarithmic regression models, database management

 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$60,000—$140,000 USD

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.