Senior Copywriter (Health DTC)
Senior Copywriter (Health DTC)
VML
Department: Creative
Expertise: Health
Location: New York, NY, United States
Last Updated: ${ new Date('2024-12-16T21:11:55-05:00').toLocaleDateString() }
Requisition ID: R-1862
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
We are seeking a detail-oriented and creative Senior Copywriter to join our dynamic team. In this role, you will be a vital part of the creative process, crafting compelling and accurate copy for a variety of materials across different platforms. You will become an expert on our brand, target audience, and voice, ensuring all content aligns with our overall strategy. This role requires strong collaboration skills, as you will work closely with editorial, creative, medical, and regulatory teams to deliver high-quality work that meets all requirements and deadlines.
What you’ll do:
- Write clear, concise, accurate, and well-organized copy appropriate to relevant format/medium (print, digital, online, potentially social)
- Display a strong understanding of assigned brands and categories and is responsible for concept creation with Art partner
- Write for one or more brands, ensures clinical accuracy, stays true to the brand voice, and has active role in meetings
- Develop a strategic understanding of the competitive landscape, demonstrating awareness of emerging data, changes in guidelines, and newsworthy events that could influence brand messaging/strategy
- Participate in client presentations when appropriate, while clearly articulating how the idea achieves the communication objective
- Represent the agency (with oversight) during medical/regulatory reviews, providing solutions and recommendations
- Research therapeutic topics and adapts findings to support brand strategies
What you’ll need:
- Ability to produce clear, concise, accurate, and well-organized copy appropriate to relevant format/medium
- Ability to clearly and confidently present work to internal teams
- Ability to work closely with creative team and other cross-functional teams to execute strategic and tactical advertising concepts that address business challenges while adhering to client’s marketing strategies
- Strong portfolio that demonstrates strategic and conceptual thinking. Experience in the healthcare/pharma industry is a plus but not required
- 3-4 years of relevant client or agency experience
What we offer:
- Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
#vmlhealthcareers
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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