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Account Director CRM (soon to be open)

VML

Department: Marketing

Expertise: Commerce

Location: San José, Costa Rica

Requisition ID: 8557

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Key Responsibilities:

  • Manage a portfolio of brands, acting as the main point of contact for all CRM communication needs.
  • Develop content strategies for CRM, including emails, SMS messages, push notifications, and chatbots.
  • Implement and manage email marketing and marketing automation campaigns through the CRM platform.
  • Analyze customer data in the CRM to identify opportunities for improvement in communication and segmentation.
  • Prepare reports and presentations for clients on the performance of CRM campaigns.
  • Collaborate with the creative and technical team to ensure the correct implementation of CRM communication strategies.
  • Stay up-to-date on the latest trends and best practices in CRM and digital marketing.

Job Requirements:

  • Minimum 3 years of experience in account management, digital marketing, or communication, with at least 2 years of specific experience using CRM platforms.
  • Proven experience in developing and implementing CRM communication strategies for different stages of the customer lifecycle.
  • Proficiency in CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics 365.
  • Excellent oral and written communication skills, with the ability to adapt the message to different audiences.
  • Strong organizational and time management skills to handle multiple projects and clients simultaneously.
  • Analytical skills to interpret data and make strategic decisions.
  • Customer and results-oriented.

Preferred Requirements:

  • Certification in Salesforce, HubSpot, or other relevant CRM platforms.
  • C1 level of English

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.