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Business Development Director (B2B Marketing Communications)

VML

Department: Marketing

Location: Helsinki, Finland

Requisition ID: 8340

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Our culture:

We're all about building real relationships. No superficial connections, just genuine interactions that matter. We're innovators at heart, always pushing boundaries and challenging the status quo. We embrace the journey of trying, winning, failing, and trying again. We face every situation, even the tough ones, with a can-do attitude and a smile. Optimism is our guide to finding the best solutions. We're inclusive and welcoming. We care that everyone feels valued and included at VML, no matter their background or beliefs.

Who we're looking for:

As our Business Development Director for B2B brand and marketing communications, you will be responsible for identifying new business opportunities and helping to convert those into new client relationships and revenue. VML helps Finnish brands grow globally - your understanding of the B2B marketing landscape, coupled with your experience of advising clients and your established networks in the Finnish market, will be instrumental.

What you'll be doing:

Market Research, Analysis and Planning

  • Develop and execute a comprehensive business development strategy that is aligned with VML Finland’s objectives, and based on your own analysis of the market opportunities and trends.
  • Set clear, measurable goals and key performance indicators (KPIs) for business development initiatives.

New Business Development

  • Identify and pursue new business opportunities in the Finnish B2B sector, across industries, offerings, and services, and making use of our global agency network.
  • Lead the preparation of proposals, pitches, and presentations to secure new client relationships
  • Build and maintain strong relationships with key stakeholders, clients, partners.
  • Represent the company at industry events, conferences, and trade shows to build relationships, and engage in networking activities to enhance the company's presence in the industry.

Skills and experience required to be successful in this role include:

  • Extensive experience in business development and/or account management within a creative or marketing agency in Finland, or client-side role.
  • Proven track record of successfully managing client accounts and/or a sales quota, exceeding revenue targets, and driving business growth.
  • Proven ability to build and nurture strong client relationships based on trust and mutual value.
  • Extensive experience in managing and executing integrated marketing campaigns across multiple channels.
  • In-depth understanding of B2B marketing, current trends, and best practices.
  • Proven growth mindset and a passion for continuous learning and development.

What you'll need:

  • Bachelor’s degree in business administration, marketing, or a related field; a Master’s degree is preferred.
  • Proven experience in business development or sales roles with a track record of achieving revenue targets.
  • Strong understanding of B2B market trends.
  • Excellent communication, negotiation, and presentation skills.
  • Fluent in English and Finnish
  • Strong analytical skills with the ability to interpret data effectively.
  • Strategic thinking skills with a problem-solving mindset.
  • Ability to work independently as well as collaboratively in a fast-paced environment.
  • Proficiency in CRM software and data analysis tools.

#LI-EMEA #LI-HYBRID

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.