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SEO Specialist REF19

VML

Department: Production

Location: Santiago, Chile

Requisition ID: 7918

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Objetivo del cargo 

Como SEO Specialist deberás desarrollar una correcta estrategia SEO cuyo foco será el posicionamiento orgánico de los diferentes sitios web, optimizando keywords, contenidos y proponiendo mejoras a nuestros clientes.  

Tareas y responsabilidades 

  • Implementar y ejecutar estrategias SEO (Search Engine Optimization) tanto onpage, local (Google My Business) y técnico.  
  • Realizar keyword research buscando entender el comportamiento del usuario; cómo llega hoy al sitio web, a través de qué palabras clave se puede aumentar el número de visitas, el CTR, entre otros.  
  • Proponer contenidos para landing pages, blog post y campañas en particular donde se entregue contenido de valor haciendo que el visitante encuentre lo que necesita. 
  • Crear reportes en base a data obtenida a través de Google Seach Console, Google Analytics, Semrush / Ahrefs.  
  • Llevar a cabo experimentos que permitan concluir cuál es el mejor contenido para el usuario, analizando a la competencia, buscando mejorar el rendimiento 
  • Sugerir optimizaciones del contenido actual que permita mejorar su posicionamiento en buscadores, y el impacto en el tráfico al sitio 
  • Auditar sitios web para obtener conclusiones que permitan generar alto impacto en objetivos de los clientes.  

Lo que necesitamos de ti: 

  • Título profesional en marketing, publicidad u otro a fin  
  • + 2 años de experiencia  
  • Uso avanzado en herramientas tales como Google Search Console, Google Analytics, Looker Studio, Ahrefs, Screaming Frog, entre otras.  
  • Habilidades para poder analizar data dura, que te guste el trabajo en equipo y puedas tener comunicación directa con el cliente.  

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.