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Data Strategist/Planner

VML

Department: Data & Analytics

Location: England, United Kingdom

Requisition ID: 7833

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

The Role

You will be an ambassador for data planning and insights, informing business decisions across our clients and VML. You will work with a combination of marketing clients, data clients and colleagues from across the agency to develop and deliver data planning & insight activities centred on CRM, digital & data driven brand campaigns.

You should be a self-starter, full of enthusiasm and highly collaborative. You’ll be the ‘glue’ integrating data and analytics with broader marketing strategy to develop connected data-inspired CRM and digital activity. Collaboration is key to this role - you’ll be working closely with analysts, strategists, account and campaign delivery teams as well as multiple client stakeholders and external agency partners.

The successful candidate will drive strategy across all channels and touch points moving from email, push and SMS channels to a connected communications plan encompassing all addressable digital media and experiences (on and offline). Delivering industry leading campaigns and performance for our clients.

What you’ll be doing

  • Building relationships with client stakeholders and internal VML teams to promote, develop and manage data planning and analysis deliverables:
  • Data discovery and analysis projects to develop insights to inform strategy and drive targeting
  • Lead clients by developing data strategies and roadmaps to propel client marketing activities forward across all channels
  • Develop campaign targeting plans and briefs to internal or 3rd party campaign delivery teams
  • Define frameworks to measure marketing effectiveness, set KPIs, benchmarks, targets and forecast to support business cases
  • Define and set-up reporting and analysis processes and deliverables that meet client objectives
  • Create and present strategies, plans and performance overviews to internal stakeholders and clients
  • Be the clients’ trusted advisor on all things data and make it easy for clients to make business decisions – based on data insight.

Who we’re looking for

  • Excellent communication, organisational and presentation skills
  • Able to explain the technical details of data and analytics to non-technical people outside the discipline
  • Strategic thinker with good knowledge of CRM or digital marketing with a passion for influencing consumer journeys (irrespective of channel)
  • Some experience of writing proposals is beneficial (Analytics & Strategic)
  • High level of numeracy and analysis skills
  • Advanced Excel and Powerpoint skills
  • CRM / marketing Automations tools (e.g. Salesforce Marketing Cloud, Braze))

Nice to have but not essential:

  • Experience in a data function, preferably within an agency environment or similar
  • Data visualisation tools & BI reporting (e.g. Power BI, Tableau)
  • Website analytics & personalisation/testing tools (e.g. Google Analytics, Adobe Analytics & Target)
  • Research tools (e.g. TGI, GWI, Google Trends)
  • Social analytics tools (e.g. Crimson hexagon, Netbase, Sysomos, Radian 6, Quid, Similarweb)

#LI-Hybrid #LI-EMEA

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.