Account Director         

Location: Hybrid WFH/ on-site with client (Ford Britain, Dunton Essex) and VML office, Sea Containers London (SE1)        

The Role            

Our Award winning Ford client is undergoing a transformative shift in its marketing activities, transitioning from predominantly ATL brand to a dynamic, performance-led strategy directly aimed at boosting sales figures.         

This role presents a unique chance to engage in one of the most integrated client-agency relationships in the UK, offering an immersive experience with the client’s business.          

WPP Team Ford spans across media, data, CX and insights. You’ll play a pivotal role in determining how to leverage these capabilities to influence creative strategies, and to ultimately generate Ford business.         

Responsibilities:      

• The Account Director is responsible for the delivery of all Brand/Tier 1 Performance Vehicle activity with Ford of Britain and Ford of Germany.
• This manages the delivery of the key campaigns, working with the Media teams to ensure that all assets are delivered on time.
• Responsible for the localization of central activity to deliver against local media plans.
• Responsible for the delivery of all local campaigns.
• You will work in partnership with CRM Specialist and Performance Manager to ensure all Performance Vehicle activity is supported by their areas.
• Key lead for all Fleet (and FFM in UK) working with Ford teams to develop plans to support this activity..
• They work with the Ford central teams to ensure local activity is supported is compliant with legal and governance rules.
• You will work with the Ford central teams to ensure local activity is supported and compliant with legal and governance rules.

Key Tasks         

• Review of all central campaigns and provide recommendations on local activation.
• Identify local requirements and develop these.
• Managing any partner relationships to ensure the delivery of assets to these campaigns.
• Interfacing with the Ford team to agree on activity objectives, priorities, and timelines.
• Manage timelines and work with Production Hubs to ensure smooth delivery of activity.
• Review performance analytics with the media team to share creative recommendations on enhancements and optimizations.
• Management of Fleet (and FFM) plans and working closely with these teams on the delivery against their objectives.
• Understanding of media plans and working closely with the media teams to ensure smooth delivery of these campaigns.

Requirements         

• A strong understanding of marketing agency capabilities.
• Multi-channel campaign experience with the ability to translate them into effective strategies.
• Strong analytical skills to make informed decisions based on data and insights.
• Excellent client delivery skills to imbed a seamless client-agency relationship.
• Fleet experience is desirable but not essential
• B2B experience with a strong understanding of how to sell to businesses 
• Excellent team-building skills

What's in it for you:  

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:  

•      Life Assurance
•      Permanent Health Insurance
•      BUPA
•      Flexible hybrid-working schedule
•      Enhanced family friendly policies
•      Well-being Programme
•      Employee Assistance Support
•      Cycle to Work Scheme
•      Eye Care and Glasses Vouchers
•      Season Ticket Loans
•      WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms such as our Mentor Programme, Power Hours, Inspirational Speakers and online learning platforms.  

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