Agenda
9:00 A.M. - 12:30 P.M.
VML Swag Pick-Up
Location: VML Cabana at the WPP Beach
10:00 - 11:30 A.M.
Black Joy Brunch with Kaleeta, Walt, Ezinne, Tasha
Host: LinkedIn
Location: Carlton Hotel (Rooftop), 58 Bd de la Croisette Cs 40052, 06400 Cannes, France
11:35 A.M.
Fireside Chat with Don McGuire CMO, Qualcom
Host: Brand Innovators
Location: Mastercard Villa
12:30 - 2:00 P.M.
Fostering Connection in the Modern Workplace
Host: Wall Street Journal
Location: Journal House, Cannes
2:00 - 2:30 P.M.
Building Creative Cultures that Change Lives
Erica Taylor, the trailblazing first CMO at innovative biotech company
Grenentech, will be joined by Mel Routhier, Global Chief Creative
Officer Health + Wellness, VML. Together they will unpack
transformative, creative strategies that are paving the way for a
healthier future.
Host: VML Health and Genentech
Location: Rotonde Stage, The Palais
2:30 - 4:00 P.M.
Google Global Women@Panel
Host: Google
Location: Google Beach, Cannes
3:00 - 3:30 P.M.
Brand Innovators Marketing Leadership Summit
Host: Brand Innovators
Featuring:
— Diana Haussling, SVP/GM, Consumer Experience, Colgate
— Amy Benford, VP GM, Integrated Marketing & Advanced Advertising, Colgate
Location: Showcase Stage at Armani Caffè (Bd de la Croisette 42/43 BD)
5:00 - 7:00 P.M.
WPP Friends and Family
Hosted by Mark Read for WPP agencies, clients and partners to kick off the week at Cannes on the WPP beach.
Host: WPP
Location: WPP Beach
7:00 - 9:00 P.M.
Monday Night Award Show
— Health & Wellness
— Pharma
— United Nations and Lions Health Grand Prix for Good
— Audio & Radio
— Outdoor
— Print & Publishing
Location: Lumiere Theatre, The Palais
10:35 A.M.
Live Judging Presentation for “Vanishing Emails”
"Vanishing Emails" by VML has been shortlisted for the Innovation Lions. What sets these early shortlists apart is the unique opportunity they provide for live presentations at the Festival.
VML will present its work directly to a panel of judges. The presentation will include a 12-minute showcase followed by a 10-minute Q&A session with the jury. Cannes attendees are invited — and encouraged — to attend. Winners will be announced at the Friday evening awards show.
Location: Audi K
12:00 P.M. - 12:30 P.M.
Ready to Laugh Again: The Return of Comedy in Advertising
Join us in this session featuring award-winning actor, producer, comedian and SNL cast member Kenan Thompson; Hellmann’s Chris Symmes; and VML’s Debbi Vandeven. Moderated by VML's Global CEO Jon Cook, this session will explore how brands can harness humor to not only capture market share, but also shape cultural discourse and drive connection in an uncertain world.
Host: VML and Hellmann's
Location: Debussy Theatre, The Palais
12:30 - 1:00 P.M.
Robot Wars - How to Win at AI
Panel featuring Brian Yamada, Chief Innovation Officer, VML
Host: VML
Location: LBB Beach
3:00 - 3:30 P.M.
The Human Touch: Building Emotional Connections at the Intersection of the Digital Era with the Age of AI
Featuring Diana Haussling, Senior VP - General Manager, Consumer Experience & Growth and Chief Marketing Officer, North America for Colgate-Palmolive
Host: Colgate-Palmolive
Location: The Equity Lounge, Hotel Martinez
3:00 - 4:00 P.M.
Bringing Creativity to Online Ad Formats
Panel with Kaleeta McDade and Alison Weissbrot
Host: Campaign US
Location: Givsly Space (Dior building) 7 blvd de la Croisette, Cannes
7:00 - 9:00 P.M.
Tuesday Night Award Show
— Entertainment
— Entertainment Lions for Gaming
— Entertainment Lions for Music
— Entertainment Lions for Sport
— Design
— Digital Craft
— Film Craft
— Industry Craft
Location: Lumiere Theatre, The Palais
11:30 A.M. - 12:00 P.M.
Brand Innovators Marketing Leadership Summit
Featuring Diana Haussling, Senior Vice President - General Manager, Consumer Experience & Growth and Chief Marketing Officer for North America at Colgate- Palmolive, and Jon Cook, Global CEO, VML
Host: Brand Innovators
Location: Showcase Stage
11:45 A.M. - 12:15 P.M.
Exploring the New Frontiers of Innovation
WPP CEO Mark Read interviews X CTO Elon Musk on the transformative power of technological innovation, how AI is reshaping creativity, business and society, and the future of X
Locaton: Lumiere Theatre, Palais I
12:40 P.M.
Refreshing the Next Generation
How The Coca-Cola Company is future-proofing marketing through connections, culture and creativity. Manolo and Laurent review the work that continues to make Coca-Cola famous.
Featuring Manolo Arroyo, Global CMO, The Coca-Cola Company and Laurent Ezekiel, WPP Open X CEO and WPP CMO
Location: WPP Beach
12:50 P.M.
Live Judging Presentation for “Every Coca-Cola Is Welcome”
"Every Coca-Cola Is Welcome" for The Coca-Cola Company has been shortlisted for the Dan Wieden Titanium Lions. What sets these early shortlists apart is the unique opportunity they provide for live presentations at the Festival.
Rafael Pitanguy, Deputy Global Chief Creative Officer for VML, and Islam ElDessouky, Global VP of Creative Strategy & Content, The Coca-Cola Company, will present their work directly to a panel of judges. The presentation will include a 12-minute showcase followed by a 10-minute Q&A session with the jury. Cannes attendees are invited — and encouraged — to attend. Winners will be announced at the Friday evening awards show.
Location: Audi K
1:00 - 1:30 P.M.
Brand Innovators Marketing Leadership Summit
Featuring Beth Ann Kaminkow, Chief Commerce Officer, VML, and Steve McGowan, RVP, Omni Shopper Activation & Strategic Partnerships at Mondelēz International
Host: Brand Innovators
Location: Showcase Stage
2:40 - 3:00 P.M.
The Telefónica Story
Telefónica has just turned 100 years old, and it is gearing up for the next 100 through innovation & entertainment.
Featuring Rafa Fernández de Alarcón, Global CMO, Telefónica and Sybil Company, LATAM Chief Client Officer, VML
Host: VML & Telefónica
Location: WPP Beach, Plage Miramar
Link / Contact
4:30 P.M.
Panel with Andrea Quaye (Coca-Cola) about Inclusive Media Buying
Host: Brand Innovators
Location: Beach Stage at La Mandala Beach
7:00 - 9:00 P.M.
Wednesday Night Award Show
— Creative B2B
— Creative Data
— Direct
— Media
— PR
— Social & Influencer
Location: Lumiere Theatre, The Palais
8:00 - 11:00 P.M.
Sunset Social
We look forward to hosting our Sunset Social and welcoming friends and family. Invitation only.
Host: VML
Location: WPP Beach
9:00 - 10:45 A.M.
TikTok X WPP Cannes Garden Takeover
Panel with Brigitte King, Chief Digital Officer, Colgate; Julka Cilla, CMO, Campari Group; and Reese Fitzpatrick, SVP, Global Head of Allergy, Cough/Cold, Pain, and Heart Health, Bayer Consumer Health; moderated by TikTok
Location: Carlton Garden
11:15 A.M. - 1:15 P.M.
Contagious in Cannes: GRWM to Change Advertising Forever
Location: The Contagious Villa, Cannes
12:00 - 12:30 P.M.
Moving at the Speed of Culture with CFK at Meta
Join Angie Gifford, Vice President of Global Business Group EMEA at Meta, for a thought-provoking conversation with Caroline Foster Kenny, Global Chief Client Officer of VML, on how brands can harness insights, instill agility, and develop bold creative on one of the fastest growing formats: Reels.
Location: Meta Panel
12:15 P.M.
Fireside Chat with Billy Bohan Chinique, Senior Director, Global Brand Marketing, Virgin Voyages
Host: Brand Innovators
Location: Showcase Stage at Armani Caffè, Bd de la Croisette 42/43 Bd
12:40 P.M.
Reinventing Immersive Experiences
The Coca-Cola Company and L’Oréal are two brands that are redefining marketing by shaping and amplifying culture through immersive experiences. Hear from Islam and Adam on how the next generation of consumers requires cultural relevance and social experimentation.
Featuring Islam Eldessouky, Global Head of Creative & Content, The Coca-Cola Company; Adam Kornblum, Global Chief Creative Officer, L'Oreal CeraVe; and Julianna Richter, Chief Communications & Marketing Officer, WPP Open X
Location: WPP Beach
1:40 - 2:00 P.M.
New Opportunities for Brands in Sport
Brandon Marshall, Former NFL wide receiver, Founder & CEO of House of Athlete, Founder of Project 375 in conversation with Jon Cook, Global CEO, VML. We’ll hear where brands have an opportunity to become part of the discussion where sport and mental health awareness intersect.
Host: VML
Location: WPP Beach
2:00 - 2:30 P.M.
The Trillion Dollar Opportunity for Brands
Christina Mallon, Head of Inclusive Design, Microsoft in conversation with Josh Loebner, Global Head of Inclusive Design, VML.
Learn about how brands like Honda and Microsoft are leveraging AI to reach an untapped market for inclusive design.
Host: VML and Microsoft
Location: WPP Beach
2:30 - 3:15 P.M.
WPP Health: 'Not' Just a Hot Flash: Let's Get Real about Menopause
Panel featuring Jen DaSilva, Executive Officer, VML and President, Berlin-Cameron
Host: World Woman Foundation
Location: Canopy by Hilton
3:00 - 4:00 P.M.
WPP Beach Panel: What Won and Why
Hosted by Rob Reilly, WPP Global Chief Creative Officer, and featuring Kaleeta McDade, VML Chief Experience Design Officer
Location: WPP Beach
7:00 - 9:00 P.M.
Thursday Night Award Show
— Creative Business Transformation
— Creative Strategy
— Creative Effectiveness
— Luxury & Lifestyle
— Brand Experience & Activation
— Creative Commerce
— Innovation
Location: Lumiere Theatre, The Palais
2:00 - 2:30 P.M.
Creativity in the Making: Shaping Tomorrow with the Jury Presidents
Hear from industry luminaries as they explore the skills and experiences that led them to become Jury Presidents. This unique session is your chance to hear them reveal their challenges, memorable anecdotes, pivotal "aha!" moments, and practical advice to elevate your creativity to new heights.
Host: VML
Location: Debussy Theatre, The Palais
7:00 - 9:00 P.M.
Friday Night Award Show
— Film
— Glass: The Lion for Change
— Sustainable Development Goals
— The Dan Wieden Titanium Lions
— Cannes Lions Grand Prix for Good
Location: Lumiere Theatre, The Palais
9:00 P.M. - 1:00 A.M.
Cannes Closing Party
Host: Cannes
Location: Cannes Beach