9:00 A.M. - 12:30 P.M.

VML Swag Pick-Up

Location: VML Cabana at the WPP Beach


10:00 - 11:30 A.M.

Black Joy Brunch with Kaleeta, Walt, Ezinne, Tasha

Host: LinkedIn

Location: Carlton Hotel (Rooftop), 58 Bd de la Croisette Cs 40052, 06400 Cannes, France

Link / Contact


11:35 A.M.

Fireside Chat with Don McGuire CMO, Qualcom

Host: Brand Innovators

Location: Mastercard Villa

Link / Contact


12:30 - 2:00 P.M.

Fostering Connection in the Modern Workplace

Host: Wall Street Journal

Location: Journal House, Cannes

2:00 - 2:30 P.M.

Building Creative Cultures that Change Lives

Erica Taylor, the trailblazing first CMO at innovative biotech company
Grenentech, will be joined by Mel Routhier, Global Chief Creative
Officer Health + Wellness, VML. Together they will unpack
transformative, creative strategies that are paving the way for a
healthier future.

Host: VML Health and Genentech

Location: Rotonde Stage, The Palais

Link / Contact


2:30 - 4:00 P.M.

Google Global Women@Panel

Host: Google

Location: Google Beach, Cannes


3:00 - 3:30 P.M.

Brand Innovators Marketing Leadership Summit

Host: Brand Innovators

Featuring:

— Diana Haussling, SVP/GM, Consumer Experience, Colgate

— Amy Benford, VP GM, Integrated Marketing & Advanced Advertising, Colgate

Location: Showcase Stage at Armani Caffè (Bd de la Croisette 42/43 BD)

Link / Contact


5:00 - 7:00 P.M.

WPP Friends and Family

Hosted by Mark Read for WPP agencies, clients and partners to kick off the week at Cannes on the WPP beach.

Host: WPP

Location: WPP Beach

Link / Contact


7:00 - 9:00 P.M.

Monday Night Award Show

— Health & Wellness

— Pharma

— United Nations and Lions Health Grand Prix for Good

— Audio & Radio

— Outdoor

— Print & Publishing

Location: Lumiere Theatre, The Palais

Link / Contact

10:35 A.M.

Live Judging Presentation for “Vanishing Emails”

"Vanishing Emails" by VML has been shortlisted for the Innovation Lions. What sets these early shortlists apart is the unique opportunity they provide for live presentations at the Festival.

VML will present its work directly to a panel of judges. The presentation will include a 12-minute showcase followed by a 10-minute Q&A session with the jury. Cannes attendees are invited — and encouraged — to attend. Winners will be announced at the Friday evening awards show.

Location: Audi K


12:00 P.M. - 12:30 P.M.

Ready to Laugh Again: The Return of Comedy in Advertising

Join us in this session featuring award-winning actor, producer, comedian and SNL cast member Kenan Thompson; Hellmann’s Chris Symmes; and VML’s Debbi Vandeven. Moderated by VML's Global CEO Jon Cook, this session will explore how brands can harness humor to not only capture market share, but also shape cultural discourse and drive connection in an uncertain world.

Host: VML and Hellmann's

Location: Debussy Theatre, The Palais


12:30 - 1:00 P.M.

Robot Wars - How to Win at AI

Panel featuring Brian Yamada, Chief Innovation Officer, VML

Host: VML

Location: LBB Beach

Link / Contact


3:00 - 3:30 P.M.

The Human Touch: Building Emotional Connections at the Intersection of the Digital Era with the Age of AI

Featuring Diana Haussling, Senior VP - General Manager, Consumer Experience & Growth and Chief Marketing Officer, North America for Colgate-Palmolive

Host: Colgate-Palmolive

Location: The Equity Lounge, Hotel Martinez

Link / Contact


3:00 - 4:00 P.M.

Bringing Creativity to Online Ad Formats

Panel with Kaleeta McDade and Alison Weissbrot

Host: Campaign US

Location: Givsly Space (Dior building) 7 blvd de la Croisette, Cannes

Link / Contact


7:00 - 9:00 P.M.

Tuesday Night Award Show

— Entertainment

— Entertainment Lions for Gaming

— Entertainment Lions for Music

— Entertainment Lions for Sport

— Design

— Digital Craft

— Film Craft

— Industry Craft

Location: Lumiere Theatre, The Palais

Link / Contact

11:30 A.M. - 12:00 P.M.

Brand Innovators Marketing Leadership Summit

Featuring Diana Haussling, Senior Vice President - General Manager, Consumer Experience & Growth and Chief Marketing Officer for North America at Colgate- Palmolive, and Jon Cook, Global CEO, VML

Host: Brand Innovators

Location: Showcase Stage

Link / Contact


11:45 A.M. - 12:15 P.M.

Exploring the New Frontiers of Innovation

WPP CEO Mark Read interviews X CTO Elon Musk on the transformative power of technological innovation, how AI is reshaping creativity, business and society, and the future of X

Locaton: Lumiere Theatre, Palais I


12:40 P.M.

Refreshing the Next Generation

How The Coca-Cola Company is future-proofing marketing through connections, culture and creativity. Manolo and Laurent review the work that continues to make Coca-Cola famous.

Featuring Manolo Arroyo, Global CMO, The Coca-Cola Company and Laurent Ezekiel, WPP Open X CEO and WPP CMO

Location: WPP Beach


12:50 P.M.

Live Judging Presentation for “Every Coca-Cola Is Welcome”

"Every Coca-Cola Is Welcome" for The Coca-Cola Company has been shortlisted for the Dan Wieden Titanium Lions. What sets these early shortlists apart is the unique opportunity they provide for live presentations at the Festival.

Rafael Pitanguy, Deputy Global Chief Creative Officer for VML, and Islam ElDessouky, Global VP of Creative Strategy & Content, The Coca-Cola Company, will present their work directly to a panel of judges. The presentation will include a 12-minute showcase followed by a 10-minute Q&A session with the jury. Cannes attendees are invited — and encouraged — to attend. Winners will be announced at the Friday evening awards show.

Location: Audi K


1:00 - 1:30 P.M.

Brand Innovators Marketing Leadership Summit

Featuring Beth Ann Kaminkow, Chief Commerce Officer, VML, and Steve McGowan, RVP, Omni Shopper Activation & Strategic Partnerships at Mondelēz International

Host: Brand Innovators

Location: Showcase Stage


2:40 - 3:00 P.M.

The Telefónica Story

Telefónica has just turned 100 years old, and it is gearing up for the next 100 through innovation & entertainment.

Featuring Rafa Fernández de Alarcón, Global CMO, Telefónica and Sybil Company, LATAM Chief Client Officer, VML

Host: VML & Telefónica

Location: WPP Beach, Plage Miramar

Link / Contact


4:30 P.M.

Panel with Andrea Quaye (Coca-Cola) about Inclusive Media Buying

Host: Brand Innovators

Location: Beach Stage at La Mandala Beach


7:00 - 9:00 P.M.

Wednesday Night Award Show

— Creative B2B

— Creative Data

— Direct

— Media

— PR

— Social & Influencer

Location: Lumiere Theatre, The Palais

Link / Contact


8:00 - 11:00 P.M.

Sunset Social

We look forward to hosting our Sunset Social and welcoming friends and family. Invitation only.

Host: VML

Location: WPP Beach

9:00 - 10:45 A.M.

TikTok X WPP Cannes Garden Takeover

Panel with Brigitte King, Chief Digital Officer, Colgate; Julka Cilla, CMO, Campari Group; and Reese Fitzpatrick, SVP, Global Head of Allergy, Cough/Cold, Pain, and Heart Health, Bayer Consumer Health; moderated by TikTok

Location: Carlton Garden

Link / Contact


11:15 A.M. - 1:15 P.M.

Contagious in Cannes: GRWM to Change Advertising Forever

Location: The Contagious Villa, Cannes

Link / Contact


12:00 - 12:30 P.M.

Moving at the Speed of Culture with CFK at Meta

Join Angie Gifford, Vice President of Global Business Group EMEA at Meta, for a thought-provoking conversation with Caroline Foster Kenny, Global Chief Client Officer of VML, on how brands can harness insights, instill agility, and develop bold creative on one of the fastest growing formats: Reels.

Location: Meta Panel


12:15 P.M.

Fireside Chat with Billy Bohan Chinique, Senior Director, Global Brand Marketing, Virgin Voyages

Host: Brand Innovators

Location: Showcase Stage at Armani Caffè, Bd de la Croisette 42/43 Bd


12:40 P.M.

Reinventing Immersive Experiences

The Coca-Cola Company and L’Oréal are two brands that are redefining marketing by shaping and amplifying culture through immersive experiences. Hear from Islam and Adam on how the next generation of consumers requires cultural relevance and social experimentation.

Featuring Islam Eldessouky, Global Head of Creative & Content, The Coca-Cola Company; Adam Kornblum, Global Chief Creative Officer, L'Oreal CeraVe; and Julianna Richter, Chief Communications & Marketing Officer, WPP Open X

Location: WPP Beach


1:40 - 2:00 P.M.

New Opportunities for Brands in Sport

Brandon Marshall, Former NFL wide receiver, Founder & CEO of House of Athlete, Founder of Project 375 in conversation with Jon Cook, Global CEO, VML. We’ll hear where brands have an opportunity to become part of the discussion where sport and mental health awareness intersect.

Host: VML

Location: WPP Beach

Link / Contact


2:00 - 2:30 P.M.

The Trillion Dollar Opportunity for Brands

Christina Mallon, Head of Inclusive Design, Microsoft in conversation with Josh Loebner, Global Head of Inclusive Design, VML.

Learn about how brands like Honda and Microsoft are leveraging AI to reach an untapped market for inclusive design.

Host: VML and Microsoft

Location: WPP Beach

Link / Contact


2:30 - 3:15 P.M.

WPP Health: 'Not' Just a Hot Flash: Let's Get Real about Menopause

Panel featuring Jen DaSilva, Executive Officer, VML and President, Berlin-Cameron

Host: World Woman Foundation

Location: Canopy by Hilton

Link / Contact


3:00 - 4:00 P.M.

WPP Beach Panel: What Won and Why

Hosted by Rob Reilly, WPP Global Chief Creative Officer, and featuring Kaleeta McDade, VML Chief Experience Design Officer

Location: WPP Beach


7:00 - 9:00 P.M.

Thursday Night Award Show

— Creative Business Transformation

— Creative Strategy

— Creative Effectiveness

— Luxury & Lifestyle

— Brand Experience & Activation

— Creative Commerce

— Innovation

Location: Lumiere Theatre, The Palais

2:00 - 2:30 P.M.

Creativity in the Making: Shaping Tomorrow with the Jury Presidents

Hear from industry luminaries as they explore the skills and experiences that led them to become Jury Presidents. This unique session is your chance to hear them reveal their challenges, memorable anecdotes, pivotal "aha!" moments, and practical advice to elevate your creativity to new heights.

Host: VML

Location: Debussy Theatre, The Palais


7:00 - 9:00 P.M.

Friday Night Award Show

— Film

— Glass: The Lion for Change

— Sustainable Development Goals

— The Dan Wieden Titanium Lions

— Cannes Lions Grand Prix for Good

Location: Lumiere Theatre, The Palais

Link / Contact


9:00 P.M. - 1:00 A.M.

Cannes Closing Party

Host: Cannes

Location: Cannes Beach

Link / Contact

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