VML@Cannes Lions 2024

Relive the excitement of a whirlwind week at the Cannes Lions Festival of Creativity! Explore our award-winning work, catch-up on key stage-sessions and stay tuned for upcoming content highlighting key themes and trends we uncovered at the festival.

SEE THE WINNING WORK

As the sun sets on another year of the Cannes Lions Festival of Creativity and the clinking of rose glasses becomes a distant memory, VML Intelligence reflects on the key trends and takeaways emerging from a week of talks.

Dip into our six themes for 2024

SPEAKER SESSIONS

Building Creative Cultures that Change Lives

Erica Taylor, the trailblazing first CMO at innovative biotech company Genentech, joined by Mel Routhier, Global Chief Creative Officer Health + Wellness, VML. Together they unpack transformative, creative strategies that are paving the way for a healthier future.

Catch up here

Ready to Laugh Again: The Return of Comedy in Advertising

This session is featuring award-winning actor, producer, comedian and SNL cast member Kenan Thompson; Hellmann’s Christopher Symmes; and VML’s Debbi Vandeven. Moderated by VML's Global CEO Jon Cook, the session explores how brands can harness humour to not only capture market share, but also shape cultural discourse and drive connection in an uncertain world.

Catch up here

Creativity in the Making: Shaping Tomorrow with the Jury Presidents

Hear from industry luminaries as they explore the skills and experiences that led them to become Jury Presidents. This unique session is your chance to hear them reveal their challenges, memorable anecdotes, pivotal "aha!" moments, and practical advice to elevate your creativity to new heights.

Catch up here