Client: OLG
Office: Canada
Ontario Racing UNFILTERED is a five-part docuseries giving viewers an all-access look at horse racing in Ontario. We put cameras where they’ve never been before, and mic’d up jockeys and drivers. UNFILTERED gave viewers an unscripted, uncensored, unfiltered look at what happens on and off the track in a way that has never been done in the sport.
Horse racing is an industry that employs over 25,000 people in Ontario, Canada, but interest in the sport has been declining rapidly. Over the last half-decade, there’s been a steep decline in track attendance (16%), and wagering is facing competition from the multitude of new online gambling options.
According to a study done by Variety, 60% of people that watch a sports documentary become more interested in that sport.
We took inspiration from their world of entertainment and created a five-part docuseries that helped people see the raw excitement and drama of the sport. We called the series UNFILTERED.
We put cameras where they’ve never been before, and mic’d up jockeys and drivers. UNFILTERED gave viewers an all-access, unfiltered look at what happens on and off the track in a way that has never been done in the sport.
2 Bronze
Silver & Bronze
2 Gold
OLG captures the essence of horseracing with a documentary
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UNFILTERED Documentary Series Is Ontario Horse Racing like You’ve Never Seen It Before
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