Magic Duos

Client: Coca-Cola
Office: Canada

Meals are the #1 consumption moment for Coca-Cola. Magic Duos is an outdoor campaign that reminds people that there’s something magical about the combination of your favourite dish and an ice-cold Coca-Cola. So, using nothing more than typography and two iconic colours, Magic Duos showed up at targeted, large-scale sites with serving suggestions across cultures. Created in Canada, Magic Duos launched with a takeover at Toronto’s busiest intersection. It has also been adapted for use in Mexico City’s most popular malls.

Meals are the #1 drinking occasion for Coca-Cola. Wherever there’s food, there’s Coca-Cola to make the meal complete. But, with rising competition across all markets, we needed to solidify Coca-Cola’s position as the most iconic drink to have with meals.

We tapped into people’s deep connection with food and suggested the most perfect pairings to remind people that Coca-Cola is an integral part of mealtime.

This campaign celebrates a timeless truth: Coca-Cola and great food are just meant to be together. We want to remind everyone that there’s something magical about the combination of your favourite dish and an ice-cold Coca-Cola.

Knowing how important meals are as a business driver for Coca-Cola this campaign is needed to be more than just an awareness play. Each execution is designed to be a tasty trigger for a consumption moment that gets you craving delicious food with an ice-cold Coke.