We are a passionate group of creators. We are doers, innovators, and big thinkers. We doubt the conventional. We stand up for what’s right. We are never neutral. We love technology. We believe in humanity. We find inspiration everywhere. We put everything we are into everything we do.

Our heritage is built upon over 300 years of combined experience and expertise, where creativity meets technology and diverse perspectives ignite inspiration.

Our Work

Vmlcanada homepage 5050 magicduos

COCA-COLA Magic Duos

Magic Duos is an outdoor campaign that reminds people that there’s something magical about the combination of your favourite dish and an ice-cold Coca-Cola.

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OLG UNFILTERED

Instead of a TV spot we created a 5-part docuseries that helped people fall in love with the sport of horse racing.

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Vmlcanada homepage 5050 sansemissions

VOLKSWAGEN Sans Émission

Playing with the double meaning of “Sans Émission,” we partnered with Noovo to turn their unused airtime into a first-of-its-kind media stunt, a 4-hour long comedy special starring comedian Pier-Luc Funk and a Volkswagen EV.

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ROYAL CANADIAN LEGION Advertising Blackout

Canada’s top outdoor ad provider encourages a two-minute blackout on November 11 to honour Canadian soldiers and veterans.

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EGALE Pride Unravelled

VML Canada conceptualized "Pride Unravelled," a pride flag with 6,423 missing threads, each thread representing an act of hate against the LGBTQIA+ community from the first three months of 2023.

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