The adoption of AI at scale, coupled with advances in LLMs, is redefining the contours of the conversational experience.
From the content lifecycle to chatbots and digital twins, the range of applications shows the extent to which AI and LLMs have become essential levers for accelerating the marketing transformation of companies.The challenge, then, is to know how to make the most of these tools, so as to always deliver a relevant conversational experience.
🎤 Selim Boukhanef (Innovation Business Director - VML), Morgane Geffroy (Senior Creative Experience Lead Innovation- VML), Lionel Gomez (Chief Strategy Officer - VML), Clémence Ballu (Partner Data Driven Marketing - VML), Dany Ben Ali (Innovation Business Director - VML), Anthony Delorme (Partner Content Social & Influence - VML), Karim Ben Hamida (Innovation Business Director - VML)
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