Future 100: 2024
You're just a click away from our annual forecast of 100 trends that will change the world.
Which of the 100 trends in the report caught our eye the most?
Here they are.
BRANDS
#38 Brand Jesters
Majority of global consumers want brands to be funny, with 90% saying that funny brands are easy to remember. Humor might be a vehicle to talk even about difficult issues with ease.
RETAIL
#64 Community-centric retail
A community feel is helping shopping areas to flourish. Retail districts that find creative ways to help people reconnect can fill in the gaps left by disappearing shared public spaces.
HEALTH
#86 Fertility Future
Emerging technologies will give parents more control over when, how, and with whom they have children - and have the power to change the very fabric of future families.
INNOVATION
#93 Generation AI
AI’s influence could be profound for the youngest of generations. The generation AI, born into a digitally advanced world, could be the most emotionally engaged, creative, and purposeful generation so far.
TECH
#11 Identity economy
A new economy is forming around digital personas. For content creators and influencers, digital personas can offer unprecedented reach and scale.
CULTURE
#2 Collective recharge
Peach Fuzz is the soft, dewy, and comforting shade that Pantone has selected as its 2024 colour of the year. People are encouraged to slow down to better reconnect with themselves and others.
Let the Future 100: 2024 report inspire you, too.
Have questions? We're here to help
Michal Pánek
CXM Consulting Director
Kristýna Ochvatová
Chief Strategy Officer at VML
We Create Connected Brands to Drive Growth
We are the largest agency in the Czech Republic that specializes in connecting creativity and technology.
We are dedicated to providing our clients with world-class brand experience, customer experience, and commerce capabilities, all powered by deep data, marketing technology, and platform expertise.
VML, is a global creative company formed from the unification of Wunderman Thompson and VMLY&R, two of the most-awarded creative agencies in the world. Our global network of over 30,000 people across 64+ markets ensures that we can provide our clients with the best possible service.