Did you find the opportunity to hear Gemma Spence, Chief Digital Commerce Officer of VML Commerce, share VML’s vision on Digital Availability?
Gemma presented how Digital commerce is experiencing a pivotal moment and, in this ever-evolving eCommerce landscape, business decisions have shifted from relationship-based to data-driven, where algorithms reign supreme. To be effective, a combination of traditional omnichannel retail strategies and new growth models such as voice, social and visual commerce, influenced by the explosion of AI, is required.
Inspired by the concepts from Byron Sharp’s book, “How Brands Grow”, VML explored the pivotal roles that mental, physical, and now digital availability play in winning the digital shelf game, and discussed how one major CPG player has embraced commerce transformation, enhanced by AI-driven strategies, to fuel creativity, connection, and conversion.
