We dived into the captivating universe of women’s sport with Prism Sport + Entertainment and gained valuable insights from industry leaders
Why women's sport?
In 2023, women's sport witnessed unprecedented success, achieving record-breaking milestones. 2024 projections indicate that global revenues will reach $1.28 billion, marking a 300% surge compared to three years prior*. However, despite these achievements, women's sport received only 1% of the $66 billion global sports sponsorship market and a mere 15% of sports media coverage.
While this significant visibility gap between fans and women's sport presents a challenge, it’s also a distinctive opportunity for brands to engage with audiences in meaningful ways. By amplifying the voices and untold stories of female athletes and filling the void with compelling content and strategic partnerships, brands can play a pivotal role in fostering the growth and prominence of women's sport while simultaneously forging strong connections with fans.
This is an exhilarating time to explore women’s sport, and it's even more thrilling to be part of its narrative.
On Tuesday 9th April, we joined Prism Sport + Entertainment to hear from women's sport industry leaders and athletes, who deep dived into the captivating universe of women's sport and shared valuable insights into driving growth and transformation within the sector.
