The Future Shopper 2024: London

The retail landscape is shifting beneath our feet.

Forget what you thought you knew about consumers and let The Future Shopper 2024 guide you – drawing on the sharp insights of 31,500 consumers across 20 countries and 5 continents. Highlighting the key commerce trends you need to know, The Future Shopper investigates how, why and where online shopping reigns supreme and how a craving for immersive experiences is breathing new life into physical retail. It focuses on how consumers, forever changed by recent global events, are demanding more: more seamless mobile experiences, lightning-fast delivery, more purposeful brands that align with their values, and more empowering tech.

We're looking forward to delving into the findings of The Future Shopper 2024 and uncovering how brands can adapt to win in this new era of compressed commerce, fierce competition, and digitally-inspired experiences.

What to expect

Welcome breakfast

Gareth Jones, SVP, Global Marketing Director, VML and Michelle Whelan, UK Chief Client Officer, VML

Hugh Fletcher, Global Marketing Director, VML Enterprise Solutions and Naji El-Arifi, Head of Innovation, VML Enterprise Solutions

Fireside chat 1: The omnichannel challenge through a luxury lens with Chloe Kerner de Lee, Lead Product Manager, Harrods and Julie Austin, Senior Director of Channel Services, VML Commerce

Fireside chat 2: Content creation for an ever-evolving consumer with Onur Tanriover, Global Marketing Director and Brand Director, No7 Beauty Company and Kiesse Lamour, Global Head of Media, VML Commerce

Networking break

Fireside chat 3: Bridging the physical and digital divide with Francesca Iodice, European Head of Retail Marketing at Canon Europe and Michelle Whelan, UK Chief Client Officer, VML

Moving Beyond Humans: Jason Carmel, Global Creative Data Lead, VML

Event finishes