The future of marketing technology

In the space of a decade, the number of marketing automation vendors has risen from a few hundred to over 8,000. While this has been great for enterprises looking for new ways to enable better customer experiences, it has also come at a cost.

Our exclusive research findings, published by CIO and in sponsorship with our technology partner Adobe, follow 10 in-depth interviews with IT leaders in the UK. Check out the document to learn more about how IT and marketing are exploiting the cloud to transform customer experiences.