Music is the most powerful form of entertainment and affects everyone on the planet. Technology has always disrupted the ways we create, commercialise, and enjoy music. We are now experiencing a historical shift in the relationship between music culture and commerce.
Businesses who didn’t think they had a stake in music are realising they do – for better or worse, we are all stakeholders in music culture through our collective behaviours, beliefs, customs, and values.
VML presents insights and perspectives on music culture and what it means for brand marketing.
