Today, as more consumers commit to spending more across digital channels, the stakes have never been higher in enabling successful digital transformation to support ecommerce operations. By deploying more flexible and componentised ecommerce solutions, organisations hope to reap the benefits of business agility, lowered operational costs and increased business ownership of CX.

Yet ecommerce platform migration can be complex, costly, and disruptive. According to Forbes, 84% of digital transformation projects fail to deliver real business value. One of the core reasons is the lack of experience and expertise working with companies who have already been through such a journey.

This is why leading brands and retailers today partner with VML Commerce. We have implemented more than 500 client platform for our clients. We are platform agnostic, working with all major platform partners, and we will never 'sell' a platform as we understand each business challenge is unique.

We also offer a free, no-obligation consultation to assess what it takes to migrate your organisation to a new platform. Contact us today to apply or for more details.

Replatforming: business drivers

There can be any number of factors that prompt a business to migrate its commerce platform such as the need to drive revenue growth and competitive pressures. However, change for the sake of change will not yield results. There needs to be a sound strategy and roadmap underlying any replatforming initiative.

Revenue migration, funneling revenue from offline or 3rd party channels to owned commerce channels, is an often overlooked, yet compelling business case. A dollar migrated from offline to digital channels might not seem a lot, but if that dollar is saved from going to a competitor, that’s a win. If the transaction is made through a direct digital channel, higher margins are gained too.

If the cost of a transaction or service interaction goes down, then the value of each goes up. These operational efficiencies, from lowering customer service costs to ongoing development needs to cutting software licensing costs, can pay for the migration project itself over time and lead to a leaner, more profitable business.

Another benefit is the opportunity to eliminate technical overhead to foster a more efficient solution and re-factor processes to support a more agile business.

The most successful eCommerce exponents – think Amazon for instance – re-engineer how they operate as the capabilities of the technology evolve, and replace the tech to support how their business vision changes.

Contact us today to explore how we can help your organisation migrate to a more efficient, future-ready platform.

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