Salesforce Connections 2024
See you in Chicago!
WPP is a Groundbreaker sponsor of this year’s Salesforce Connections, taking place in Chicago May 22 - 23. The WPP family will be there in force with VML and Ogilvy fronting the show. Billed as the AI learning event of the year, this promises to be an incredible 2 days, led by the brightest thinkers and the boldest innovators. We can’t wait to hang out with Einstein and bring you the latest thinking from WPP and VML.
Here’s where you’ll find us:
Booth 412
Come and check out our booth and chat to our experts. Ask about our latest accelerators and find out how WPP and its agencies are baking AI into the Salesforce Clouds and solutions.
WPP Cocktail Reception
Join WPP, VML and Ogilvy for a cocktail reception on Tuesday, May 21, at 7:00pm. This will be a fantastic peer-to-peer networking opportunity on the fabulous Rooftop Deck at the Godfrey Hotel, 127 West Huron Street. Places are limited so please sign up now to avoid disappointment. Sign up now!
Where: Godfrey Hotel Rooftop Lounge
When: Tuesday, May 21 | 7:00 PM CST
Speaking Sessions
Theater Session: VML
Data Maturity: The 5 "W's" that make Data Cloud a Necessity
New to Data Cloud? Learn the roadmap to making sense of your data, driving customer insights, increasing engagement, and making informed decisions for your business with Salesforce Data Cloud.
- Speakers: Katie Spence, Director of Marketing Automation, VML
- Schedule: Tuesday, May 22, 9:15 AM - 9:35 AM, Theater 2 (Campground, Level 3)
Session Information: Hill's and Verticurl
Marketing Excellence on a Global Scale with Hill's
Explore how a leading consumer goods brand has leveraged innovative strategies in B2B and B2C marketing to drive revenue growth on a global scale through the optimization of Salesforce technology.
- Speakers: Travis McCan, Global CRM Lead at Colgate and Christopher Young, Director, Solutions Architecture and Technology at Verticurl
- Schedule: Wednesday, May 22, 12:30 PM - 1:10 PM, Breakout 1 (Room W178, Level 1)
Session Information: United Rentals and VML
The 1-2-3s of B2B: Increasing ROI with Marketing Cloud
Learn about the building blocks to lead generation and how the B2B landscape is changing with Marketing Cloud.
- Speakers: Courtney Versteeg, Director of Digital Marketing and eCommerce at United Rentals and Stacey Cucuzza, Director, Customer Engagement at VML
- Schedule: Wednesday, May 23, 9:30 AM - 10:10 AM, Breakout 1 (Room W178, Level 1)