Optimizely Partnership

Creating Together Seamless Digital Experiences

Time flies. We started our global partnership with Optimizely in 2006. Since then, our expertise in orchestrating and optimising customer experiences at every touchpoint has been second to none, making us Optimizely's Solution Partner of the Year 2023.

We work with clients such as Mazda, Glanbia and Aegon, and are a member of Optimizely's Partner Advisory Council (formerly the Episerver Inner Circle).

Feel free to let us know how we can help you succeed with the latest MarTech trends?

Optimizely is proud to have this relationship with a world-class global partner like VML. Together we are delivering exceptional projects to customers on a first-class platform that optimizes the end-to-end digital experience. VML can truly help companies unlimit their digital potential.

Jessica Dannemann

Chief Worldwide Partner Ecosystem, Optimizely

Our Work for ACCO Brands EMEA

Over the past ten years, we have supported ACCO Brands, one of the world’s largest suppliers of business, consumer, and academic products.

With their strategic focus to evolve their websites from digital product catalog-orientated sites to generate more value per lead for their channel partners through delivering increasing consumer-focused online experiences on their brand site. Our migration to the Optimizely Digital Experience Platform (aka EPiServer) has been a game changer and has now shown its results.

Acco Brands has won the Optimizely Customer Award 2023 in the category 'Best Content Experience' at Opticon.

In 2020, we took one of the most significant steps in Acco's digital transformation journey. We migrated their entire digital estate from old, on-premises machines to the cloud-based Optimizely DXP environment. This was a natural progression for ACCO Brands as a longstanding Optimizely (aka EPiServer) customer since 2014, yet a project of significant magnitude given the legacy code base.

VML Commerce & Technology’s team had to analyse the existing, on-premises architecture and prepare a cloud-based solution. Due to the project's complexity, we had to reorganize entire applications and 3rd part software integrations – this was by no means an easy stretch! As a result, VML Commerce & Technology created a hybrid, Azure-based architecture. As a part of DXP migration, we also had to update CMS and Commerce versions to the latest ones.

Upon project completion, ACCO Brands immediately put DXP visitor group functionality to work to serve users acquired through paid channels optimised content. Within 12 months, ACCO Brands EMEA’s Where to Buy conversion click events improved by 32%.