The National Retail Federation’s Big Show kicks off on January 11th!

This quintessential industry event is a hot bed of innovation and serves as an annual barometer on the trends and technologies that are set to bring about the next wave of change in retail and commerce. This year, expect the headlines to include the revolution that AI is reaping, the rise and rise of social commerce and the new rules of engagement that Gen Alpha is set to enforce as they enter the consumer fray.

Industry luminaries will flock to NYC and VML will be there in force, ready to prepare you for what’s next.

We’re teaming up with our technology partners to host a series of not-to-be-missed experiences and events. Check them out here to find your VML team.

Conversations in Commerce

Conversations Commerce NRF25 coverphoto

Our ever-popular Conversations in Commerce series returns to New York and to NRF in collaboration with Shopify and Braze. Join us at Soho House for a fireside chat, hosted by Beth Ann Kaminkow, VML’s Chief Commerce Officer, and the opportunity to converse with ecommerce leaders and founders from some of the world’s top brands and most innovative retailers.

Where: Soho House, 29-35 9th Ave, NYC

When: Sunday, January 12th, 3:00 - 8:00 PM

Why attend? Eat, drink, learn and converse at New York’s fabulous Soho House, rubbing shoulders with retail trailblazers, while exploring how creativity and technology are driving growth for ambitious brands.

Register for Conversations in Commerce

Unlocking Grocery Profitability with H Mart: Leveraging Marketplace Integration, AI, and Omnichannel Innovation

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Join Hmart, Vtex and VML at the Big Show Big Ideas Sessions as we explore key strategies to boost profitability in the online grocery sector. Discover how marketplace integration can expand product offerings without increasing inventory costs, while AI-driven tools and omnichannel strategies enhance efficiency and improve customer experiences. Learn how to optimize fulfillment, personalize promotions, and keep your grocery business competitive in today’s fast-evolving ecommerce landscape.

Where: Javits Expo, Level 1, Expo Stage 1

When:
Monday, January 13th @ 10:15 AM – 10:45 AM

Session details here. Attendees will need an All Access NRF Pass to attend.

VML @ VTEX Connect

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VML is transforming how retailers and brands such as Hmart, Fareway and Whirlpool sell, in partnership with VTEX, the composable commerce platform. VTEX Connect at The Glasshouse is an exclusive NRF evening event for ecommerce professionals from around the world. The evening will feature a keynote from world-class Olympic gymnast Simone Biles, panel discussions with leaders from across the retail and ecommerce ecosystem and a lively party, with international DJ, Helen Sancho.

VML is a Gold Sponsor of VTEX Connect and has a limited number of tickets available to brands and retailers.

Where: The Glasshouse, 660 12th Ave, NYC

When: Monday, January 13th, 5:30-9:30pm

Why attend? Come to be inspired and party with industry pioneers at this truly international NRF institution, hosted by VTEX and sponsored by VML.

Sign up for VTEX Connect with VML

MACH Alliance Cocktail Reception

MACH NRF NYC

As a leading member of the MACH Alliance, VML is proud to sponsor this exclusive cocktail reception at which the Alliance will launch their annual industry research.

Join fellow industry leaders and ecommerce trailblazers to be the first to hear about the emerging trends in composable commerce and experience. Gain valuable insights, connect with MACH Alliance members and enjoy the ambience of Cedric’s at The Shed which is just a short walk from the Javits Centre. Spaces are limited so sign up below now!

Where: Cedric’s at The Shed, 545 W 30th Street, NYC (a 7 min walk from Javits)

When: Monday, January 13th, 5:30-8:30pm

Why attend? Network with the Composable Cognoscenti and gain valuable insights into how early adopters are driving commerce innovation with MACH.

Join us for the MACH reception

Unleash the Power of Generative AI at NRF with Salesforce & WPP

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Join Salesforce and WPP for an exclusive happy hour at NRF 2025 and discover how generative AI is revolutionizing marketing and loyalty programs. Explore real-world applications and learn how to harness this transformative technology for your business.

Where: WPP Offices, 3 World Trade Center, 175 Greenwich Street, New York City (Stunning NYC views!)

When: Sunday, January 12, 2025, 5:00 PM - 7:00 PM

Why Attend? Discover how generative AI is transforming marketing and loyalty. Learn practical applications, explore the Saks Fifth Avenue success story, and gain insights from industry experts on leveraging AI for automation and hyper-personalization. Network with peers and discover how to empower your agents with this cutting-edge technology.

Register now for the Agentforce Happy Hour!

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