Personalization: a potential under-exploited by brands.
Yet it is a major growth driver, increasing marketing effectiveness at every stage of the customer journey.
Join VML, Velvet and GroupM on April 10 from 9am to 11am for a morning of exchange and decoding dedicated to omnichannel personalization.
During these 2 hours, we'll tackle the challenges faced by marketing teams and explore solutions to overcome them.
On the agenda:
Identifying the obstacles: data silos, technical complexity, consent management, the explosion of contact points...
Inspiring customer testimonials & Exploration of concrete use cases: discover how personalization translates into tangible results.
Keys to success: methodology, tools and strategies for deploying effective omnichannel personalization.
2 hours to remove all obstacles, give you the keys to unleash the potential of personalization and boost your growth.
We're delighted to invite you to attend this event.
📅 Thursday April 10th 2025 9am - 11am
🎤 Clémence BALLU (Partner Data Driven Marketing - VML), Alice LANDREAU (Data Marketing Strategy Director - Velvet), Emmanuelle MULLER (Head of Martech - Velvet), Géraldine PRUDHOMME (Head of Data & Acquisition - VML), Alexandre ALAUZET (Data & Tech Lead - GroupM)
📍 Campus WPP - Auditorium : 149 rue Anatole France, 92 300 Levallois-Perret.