Global Operating Model

Growing complexity, time constraints, technological disruption, AI, new ways of working. All these factors put companies under understandable pressure.

Our dedicated Operations excellence team focuses on building high performing scalable operating models. A well-designed operating model brings the best out of all the parts of the marketing ecosystem. It helps streamline processes such as smart content generation, targeting, data, complete campaign orchestration.

It will shorten the execution of marketing campaigns and allow effectively allocate people and technology in all activities. Clearly defined roles, responsibilities and processes lead to data-driven decision making in line with the overall strategy.

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Thanks to the range of expertise, we can efficiently, quickly and effectively set up a functional operating model for our clients' further growth.

When building new operations, VML Prague focuses on delivering scale in a short time-frame. The operations team ensure a successful solutions and handover to business as usual. The goals we strive for:

Create an efficient expertise & technology melting pot
Minimize business disruption
Accelerate adoption through change management

This brings you tangible goals and measurable results.

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At a Glance

25+% efficiency

gain through operation optimization

At a Glance

30+% cost savings

through service & location optimization

At a Glance

2–4 months reduction

in onboarding time from a standard approach

3 STEPS FROM ANALYSIS TO ADOPTION

DISCOVERY & READINESS

Team Assignment
Discovery / As-is
Service / Product Design

PILOTING & FINE-TUNING

Transition / Onboarding
User Training / ¨Testing

LAUNCH & SCALE

Scope set definition
Global implementation
Maintenance of operational excellence

TRACK RECORD ACROSS GLOBAL BRANDS

ADECCO

Defining marketing operations model

We partnered with The Adecco Group on identifying areas with the highest potential for consolidation – across markets & brands. Through a global business case, VML Prague demonstrated the value of creative and asset development in regional locations. In 6 months, we set The Adecco Group on a path to a global centralized marketing.

FORD

Optimizing existing operation

A regional FORD 50+ people operation was challenged to improve on delivery reliability, quality, innovation and process stability. KPIs became the main driving and focus points. VML Prague new operations model onboarded every team member into it, with regular retraining cadence, ensuring the processes are followed, not omitted or forgotten.

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MICROSOFT

Building & onboarding operation

VML Prague built a global operations model, which ensures that every hub operates with the same set of processes, on the same technologies, with the same tracking, the same commercial model. The services change from year to year, and scope can be transferred from one location to another within weeks.