At our activations around the globe, the Future 100 report comes to life
Across the VML network, our teams are welcoming client partners and business leaders to explore VML's Future 100: 2024 report that uncovers the most compelling trends and technologies for brands to connect with consumers in inspiring new ways.
This year we're celebrating 10 years of the Future 100 – our essential annual report that has helped some of the biggest brands in the world define their marketing strategies and stay ahead of the competition.
At our Future 100 events, VML experts, futurists and visionaries unpack the Future 100 trends, tools and technologies that we think will most influence society and business over the next 12 months.
See below for more on our events and be sure to download the Future 100: 2024 report here.
A key theme in our Future 100: 2024 report is that consumers crave authentic human connection, a slower pace and a deeper sense of togetherness after years of technology and work/life overload. At our Future 100 event in NYC, a full house welcomed our expert panel of leaders and visionaries to explore the trends driving consumer engagement in innovative new ways.
Another full house in our London office celebrated the launch of both VML UK and the 10th anniversary edition of The Future 100 report. A whistle-stop tour through the report's 100 trends journeyed through its macro themes, including The Great Deceleration, Radical Reconnection and Generation AI that offer brands exciting new opportunities for growth in 2024 and beyond.
Our VML South Africa team celebrated their first official outing as VML with an exclusive deep dive into the main headlines from our 2024 Future 100 Trends Report. Topping off the Future 100 forecast of the hottest global trends and insights that will matter to consumers and, more importantly, why they’ll matter, the morning full of inspiration also featured snack trends from the report for guests to bring the report to life.
On March 7th
VML Belgium welcomed an eager crowd of clients, partners, agency leaders and colleagues to explore the Future 100: 2024 trends that will most impact their business and consumer behaviors in the year ahead. After exploring the report and its inspiring insights, attendees were treated to a bespoke Future 100 email with a personalized video thanking them for coming, with a link to download the report.
To celebrate the 10th anniversary of The Future 100, VML's Strategic Planning team joined Google France's Insight teams at the WPP campus for "Future Trends Talks" – an immersive journey into our Future 100 trends for 2024. This exclusive presentation included a collection of video capsules exploring 10 categories of the Future 100: 2024 report like dopamine packaging, solo dating, dupe cultures, EFTs and more that will shape our world of tomorrow.
For their Future 100: 2024 talks, VML Lisbon hosted clients for the first time as one agency, with speakers from around the globe joining VML and WPP’s local leadership to discuss trends that will transform business in the year ahead. Future 100 report co-author Marie Stafford shared highlights from the report, while co-author Emma Chiu was interviewed on leading cable TV, and individual client sessions were held afterwards.
At our VML office in Milan on March 22, VML Italy CEO Giuseppe Salinari kicked off their Future 100: 2024 presentation with a dose of inspiration for the gathered marketing and business leaders eager for guidance. “Thanks to the Future 100: report from our Intelligence team, we’re able to analyze and anticipate new consumer needs, trends and technology every year – providing our clients with a roadmap of areas to invest in to drive growth.”
At our VML Prague office, VML client leads joined creatives for a bespoke presentation of our Future 100: 2024 report followed by workshops on how best to utilize F100 insights for pitches and campaigns. Kristyna Ochvatova, Chief Strategy Officer at VML Prague, selected key topics from the report including Gen Alpha, Desire for Connection and New Communities that will most impact the Czech marketplace and client growth in the year ahead.
On April 9th, our VML Taiwan team wowed over 200 clients and partners with their energized presentation of The Future 100: 2024 report at VML's Taiwan office. An enthusiastic crowd enjoyed a first-hand look at the key insights, trends and learnings delivered by our strategy team to drive growth for clients now and in the future. After the event, Future 100 reports were available for all attendees and at major bookstores in Taiwan.
The Future 100: 2024 arrived at our Buenos Aires office, with over 900 partners, clients and VML employees on hand to explore the most relevant trends for Argentina and its top industries. Facing a rapid evolution of consumer habits and behaviors, the Future 100 serves as a roadmap for brands to understand and act on consumer trends, empower strategies, drive innovation and strengthen engagement.
The Future 100: 2024 roadshow hit São Paulo in April, with key clients, prospects, journalists and industry influencers getting an inside look at the insights that will drive growth for LATAM brands in the year ahead. VML leaders, including Stella Pirani, CSO, and Vitor Amos, Head of Strategy, welcomed more than 450 in attendance, including clients Coca-Cola, Colgate and Nestlé, to get the inside track on 20 global trends most relevant to LATAM.
Led by Valentina Moré, CEO of VML Uruguay, our office in Montevideo welcomed an enthusiastic audience ready for the Future 100: 2024 report’s insights as a power tool for businesses and client growth opportunities across the region. Mariana Cabrera, CSO of VML Uruguay, presented highlights for current and prospective clients, exploring key takeaways relevant for each client’s industry and business.
VML clients and partners packed our Bogotá and Medellín offices for key insights and trends presented from our Future 100: 2024 report. VML leaders analyzed the report through themes from WPP’s BAV – the largest consumer study of brands and brand equity in the world, containing more than 16 billion data points covering 52 countries and some 63,000 brands.
