Today, as more consumers commit to spending more across digital channels, the stakes have never been higher in enabling successful digital transformation to support ecommerce operations. By deploying more flexible and componentised ecommerce solutions, organisations hope to reap the benefits of business agility, lowered operational costs and increased business ownership of CX.

Yet ecommerce platform migration can be complex, costly, and disruptive. According to Forbes, 84% of digital transformation projects fail to deliver real business value. One of the core reasons is the lack of experience and expertise working with companies who have already been through such a journey.

This is why leading brands and retailers today partner with VML Commerce. We have implemented more than 600 client platform for leading organisations globally. We are tech-agnostic, working with all major platform partners to offer a best-of-breed solution to align with our clients’ goals and visions. And as part of WPP, we are recognised as a “Leader” in Commerce Services by Forrester (Q1-2021).

Business drivers for platform migration

There can be any number of factors that prompt a business to migrate its commerce platform, such as the need to drive revenue growth and competitive pressures. Notably, alongside these commercial drivers, our independent research among IT and eCommerce leaders confirmed the following as the top 5 factors:

  1. Future-proof capability
  2. Easy to integrate (eg. with marketplaces)
  3. Reliability and stability
  4. Ease of customisation
  5. Flexibility and modularity

Furthermore, there is little doubt that the pandemic experience has brought into even sharper focus the need for more flexible, adaptive commerce platforms that can be readily shaped to deliver the very best experiences across all channels.

All of these factors support a cloud-native approach as part of a composable platform architecture. Enabled by APIs and taking advantage of the rapid proliferation of cloud-based services and applications, the trend to composable architectures has given businesses the freedom to build agile, scalable platforms using best-in-breed technologies to deliver customised shopping experiences across multiple channels.

And this can often translate into sustained growth within a short time frame. For example, upon delivering a cloud-native, composable solution for Hotter Shoes, we were able to increase conversion by 49% and revenue by a 37% compared with the previous year. Our client, Simon Joseph, Digital & Marketing Director at The Works, also reported a similarly impressive impact in migrating its platform to the cloud: “We achieved significant uplift in digital revenues and average order values.”

Contact us today to explore how we can help your organisation migrate to a more efficient, future-ready platform. We have specialists supporting all major ecommerce platforms as well as unbeatable experience in modern technologies such as SPA/PWA, headless commerce, microservices, cloud and serverless architectures.

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